Dell in India announced the conclusion of one year of the first of its kind pan India ‘PC for Education’ initiative – Dell Aarambh. A survey commissioned by Dell in 2015 had revealed that emerging India will contribute to the next wave of PC adoption, and that India sees the PC as an important tool for content creation. As a leading innovator in personal computing, Dell has been keen to address the challenges that inhibit PC adoption. In 2016, ‘Dell Aarambh’ was launched with the cause of increasing PC adoption in the country, by establishing it as an indispensable tool for learning, harnessing creativity and building critical thinking, in a student’s formative years.
Through Dell Aarambh, Dell has been engaging with 3 key audiences – students, teachers and parents – in a series of activities meant to familiarize them with PC usage and utilization of computing skills in the education of a child. Asserting its determination with regards to enhancing PC penetration in the country, Dell has been focused on establishing that PC adoption can enable the nurturing of digital citizens who will serve as the future workforce for a rapidly digitalizing environment. Having conducted digital literacy trainings for the effective use of a personal computer in teaching with over 70,000 teachers in over 4000 schools across 79 tier 2- tier 4 cities in the country, Dell has witnessed an encouraging response from the educator community to the use interactive methods of learning delivered through the use of a PC. Through a variety of on-ground and online engagement initiatives, Dell has also touched over 1 million students, empowering them with the experience of using the personal computer for their individual learning and growth.
Insights from Dell Aarambh
Engaging with three key user groups that will contribute to PC adoption yielded the below insights:
o 12% trained teachers stated greater comfort in using the PC in education, thereby perceiving a heightened interest from their students in learning new concepts.
o In a series of conversations held between Dell, school principals and teachers, educators consistently expressed their belief in the PC’s potential to build upon a student’s capability to find a secure footing in a digital environment.
According to P. Krishnakumar, Vice President & General Manager, Consumer & Small Business, Dell India; “The PC is critical to India; to a Digital India. PCs as a category continues to be dynamic as India presents the potential of million families and individuals, who are yet to visualize the utility of a PC. When we launched Aarambh, our goal then was to enable the reimagining of the personal computer as a knowledge hub which can enhance learning, augment skills, and serve as a fundamental tool for young Indians. For us, Aarambh was the ‘bridge’ between emerging India’s aspirations and the capability to harness the individual potential of citizens with the help of PC technology, as the nation steadily progresses towards becoming a digital economy. The response from students, teachers, and parents alike across the 75+ Dell Aarambh cities, is a testimony to the value ascribed by them to building digital capability for individuals, in order to fit seamlessly into Digital India. This has given us the confidence to persevere and to continue addressing the need for PC adoption.”
Dell Aarambh 2017-18
In the past year, Dell garnered insights from the program’s audience that are serving as the launch pad for its second year of outreach. The program will deepen its focus across the student-teacher-parent trio, to further break down the barriers to PC adoption among first time adopters of technology.
In 2017, Dell Aarambh will see the introduction of a number of initiatives that are focused on building easier access and a deeper understanding of PC usage among teachers, students, and parents.
The next stage of Dell Aarambh is a step forward in Dell’s vision to realize a nation constituting digital citizens, who are equipped to leverage their technology readiness to shape the future of a digital economy.
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2014 The Global Indian New Network (TGINN)