Dr. Reddy’s today announced the launch of HAiROOTZTM, the first hair growth supplement to be marketed in India as over-the-counter (OTC) by the company. HAiROOTZTM comes from the same branch of business that markets MINTOPTM, the No. 1 dermatologist recommended brand in the country.
Studies reveal that more than 58% of men aged 30-50 years suffer from a common type of hair loss, due to modern lifestyles which has brought about various nutrition related deficiencies and diseases, hair loss being one of them. HAiROOTZTM provides key nutrients needed for maintaining healthy hair. Stressful lifestyles often lead to hair greying and hair loss. HAiROOTZ’s unique formula has grape seed extract containing potent antioxidants, which are 20 times greater than Vitamins E & C. Other key ingredients include Biotin which helps prevent excessive hair loss, minerals which have shown to reduce hair thinning, breakage and prevent dandruff and greying. It also includes key amino acids which would promote hair growth by improved blood circulation to hair roots.
HAiROOTZTM comes in innovative and consumer friendly packaging with following innovations offered for the first time to ensure consumer compliance:
– Tick to Track to help the consumer track daily intake of HAiROOTZTM, starting any day of the week
– Consumer Connect platform http://mintopacademy.com website, SMS service and QR code, helps consumers get more reliable information on hair loss prevention and hair care tips.
HAiROOTZTM will be available across all leading departmental, pharmacy stores and online retailers.
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