Duroflex's foam plant in Indore
With a top-of-the-line manufacturing plant, India’s leading sleep solutions brands are set to grow their business operations in the country
INDIA: India’s leading sleep solutions provider, Duroflex, is set to launch a mega state-of-art foam and mattress manufacturing plant in Indore with the goal of increasing production capacity and expanding business operations nationally. With the new plant, Duroflex aims to generate revenue of Rs. 500 crores from domestic markets by 2023.
The new facility is spread across 4-hectares wherein 2 lakh sq. feet will be utilized for the mattress furnishing plant and 1 lakh sq. feet for the foam production unit making it the largest foam manufacturing plant in Central India. It has the capacity to produce and process an impressive 1500 metric tons of foam per month and 1000 mattresses per day.
Set up at an investment of Rs. 50 crores, Duroflex’s new unit is equipped with the latest German foaming technology by Henenke. Besides manufacturing their wide range of mattresses and sleep accessories including their signature range, Duropedic (India’s first doctor recommended orthopedic mattress), the plant will also be a hub to support the manufacturing of the brand’s ever-growing product portfolio like their WFH furniture, designer beds and more. The plant is also equipped with an Inland Container Terminal (ICT) which will aid in boosting the company’s export business, thus creating additional business growth.
Indore as a market presents lucrative and diverse opportunities too. While the city is an upcoming furniture hub, it is also strategically located to help the brand provide accelerated service to markets in North, West, and Central India within 24 hours.
Speaking about the new set-up, Mathew Chandy, Managing Director, Duroflex says, “This new facility in Indore will help us be closer to our consumers in the west market and service their needs faster. It will also support our hyper-growth and footprint expansion in central and north India. The city of Indore is one of the fastest-growing cities in the country today and we are certain that the city’s enterprising spirit will fuel our growth journey. We look forward to building a stronger connection with our consumers and continue to fulfill our promise of helping India sleep better with this new venture”
With the new facility, Duroflex will create employment opportunities for more than 500 people in the first two years of operations. As a proud home-grown brand, Duroflex’s endeavor resonates with that of the Government’s ‘Make in India’ vision as it remains committed to supporting and growing the Indian economy and generating job opportunities for the locals. The new unit is Duroflex’s 7th manufacturing facility in India and the first one outside of South India.
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