ebay Sell Global
To support Indian sellers secure fair prices for their products in the global market
MUKBAI: As a true partner to Indian sellers , e-commerce platform eBay has rolled out its seller-driven campaign ’Export Apnao, Business Badhao’ to highlight the challenges that Indian sellers face in terms of unrealistic discounts expectations and inability to secure fair prices for their products.
The idea behind the campaigns stems from the quintessential insight that buyers at times could negotiate excessively and expect high discounts from the sellers. The new digital Ad film launched by eBay in the 1st phase of the campaign highlights this dilemma where an antique shop owner finds himself in such a situation when his oldest customer insists on a hefty discount of 40% on a piece of antique jewelry. Many sellers find themselves in similar scenarios where they are left with no choice but to succumb to these demands in an effort to win the business and save the seller-customer relationship.
Through eBay, sellers can tap into the global demands and sell products across categories likes Fine Jewellery, Antiques, Home Linen, Clothing, Health & Beauty, Auto-parts, Electronic accessories, etc. The video ends with the call-to-action for Indian sellers to join forces with eBay to grow their businesses and fulfill their aspirations to be global entrepreneurs.
Commenting on the launch, Mr. Pavan Ponnappa, Head – Growth Categories, Shipping & Marketing at eBay said, “eBay India Cross Border Trade has opened a door to the opportunities available across the globe for the Indian sellers. Entrepreneurs, large and small are reaping benefits of eBay’s platform, which handholds them to undertake transactions with buyers in 190 countries by providing them with insights on various aspects of online retail export. This campaign underlines how eBay will support sellers in getting a fair price for their products and build their business profitably by selling their products to over 182 million buyers. The Hon’ble Prime Minister’s call to ‘Make for World’ resonates with eBay’s endeavor and the Clevertize team has addressed sellers’ challenges in a most creative and engaging way.”
Conceptualized by Clevertize, the Ad film dovetails perfectly with eBay’s efforts to empower sellers to expand their businesses globally. Targeted at both metro and non-metro cities, the campaign aims to communicate with the prospective sellers (MSMEs and Large enterprises), the various benefits of selling on eBay’s Cross Border Trade platform and draws special attention to how eBay will aid them in obtaining fair prices for their products.
Mr. Sagar Nidavani, CEO, at Clevertize said, With the focus on India’s Manufacturing Sector, now is the time to launch eBay IN-CBT’s biggest Brand campaign of the past three years. Export Apnao, Business Badhao is a thought that stems from the behavioral insight that businesses today are focused on sustaining the existing revenue and unable to find the right channel to grow rapidly. This Integrated Marketing Campaign aims to strike a chord with the Indian sellers and show how easy it is to connect with more than 182 million buyers across 190 countries via eBay. As eBay’s Strategic Marketing Partners, we aim to establish eBay as the go-to platform for export. Thanks to the eBay team and the talented cast, we had a lot of fun shooting this ad film.
eBay has curated a creative banner exclusively for the campaign to showcase its vision of enabling Indian sellers, located across metros and non-metros, to sell their products to global buyers. Ornated by a meticulous Indian motif, the box in the banner is a representation of artifacts and products created and manufactured in India by Indian sellers.
In phase 2 of the campaign, the brand will talk about the benefits of ‘Quick Payments’ that eBay sellers realize while selling globally.
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2014 The Global Indian New Network (TGINN)