Helping create wealth beyond metros through technology
MUMBAI: Edelweiss Wealth Management, part of Edelweiss’ Global Investment Advisory, serving salaried professionals and HNIs, today announced a significant increase of 65% percent Y-O-Y in its user base in India for its mobile trading application – Edelweiss Mobile Trader (EMT). Over 58% of the active user base has been witnessed from non-metro cities, pointing out to an increase of tech-savvy investors in Tier II and Tier III cities.
Edelweiss Wealth Management has also seen an increase of 677% in account openings through EMT, in Q1 FY21 as compared to Q1 FY20. The company’s growth is attributed primarily to customized and unbiased advisory provided to investors through user-friendly and advanced technology platforms that have been developed in-house, enabling easy investment and trading in financial markets. In light of such growth and demographics, Edelweiss Mobile Trader is now expanding its’ reach through the introduction of 3 key regional languages – Hindi, Gujarati, and Tamil.
Speaking on this announcement Mr. Rahul Jain, Head – Edelweiss Wealth Management, said, “We are poised on the verge of tremendous and unprecedented change and the BFSI industry has kept pace with developments, staying relevant to emerging investor needs. The fact that the highest user base for EMT stems from non-metros, validates our commitment to innovation and client-centric DNA. I am especially proud to share that around 12% of the user base is from Gujarati-speaking non-metro cities while more than 20% of the user base, comes from Hindi-speaking non-metros. Bharat is growing and with this customization of having EMT UI available in Hindi, Gujarati, and Tamil, we have now ensured that they have the necessary tools and advisory, to further compound their wealth.”
Edelweiss Wealth Management offers bespoke solutions and best-in-class services through offline and online models customized to client requirements.
Your email address will not be published. Required fields are marked *
Save my name, email, and website in this browser for the next time I comment.
Sign me up for the newsletter!
Notify me of follow-up comments by email.
Notify me of new posts by email.
2014 The Global Indian New Network (TGINN)