The Covid19 pandemic has devastated public health and the economy like never before. While many things about the virus and the disease remain unknown, businesses are experiencing a significant shift that can have far-reaching effects on the future of business. Work from home has been the new norm for most companies with a compatible business model to protect health and ensure employees’ safety.
Despite resorting to remote working, the companies are ensuring minimal disruption to their operations and their customers, as observed by Eric Dalius, a successful entrepreneur who is now closely watching the changes that are sweeping across the business landscape.
The impact of Covid19 on digital advertising
The digital advertising space spearheaded by Facebook and Google has felt the pandemic’s impact. It is evident from their attempt to focus on content that helps people learn more about the symptoms, travel advisories, and vaccine information. However, Google is cautious about preventing the spread of disinformation. It is taking quick steps to pull down content that claims to avert the coronavirus instead of seeking medical treatment. It is also blocking all attempts to capitalize on the coronavirus. Facebook is also taking a similar stand and curtailing ads that tend to exploit the pandemic situation.
Here is some advice from Eric J Dalius for small businesses about conducting their advertising campaigns without hurting the business interests.
Monitor your accounts closely
To stay on the top of your game during distressing times, you must have your finger on the changing trends and markets that might affect your digital marketing campaign. Closely follow every change that happens due to the shift in audience behavior that reflects in changing click and impression volumes and impact costs. Do everything necessary to get a more accurate picture of your metrics that tell you where you stand. According to EJ Dalius, you must be more watchful about the comments across your social media accounts to ensure that it does not spread any misinformation for which you could be held liable. Being more vigilant about comments can save you from any impending danger.
Adjust your strategy
Too many changes have been happening during the pandemic. Governments are encouraging people to wash their hands to prevent the virus from affecting them and spreading. The shortage of sanitizers and other similar products adds to the stress that people are undergoing. A drastic change in a work culture that encourages remote working is simply taking on people’s nerves. Add to this the travel ban, which is only compounding the stress. The best thing that marketers can do is take measures that help to calm consumers’ nerves by taking to concise, clear, and accurate messaging. Update your ads to give the correct information about stocks’ availability by taking care to exclude items that are out of stock.
Ensure that health and safety are prevailing in all your ads and other content because you have a point to prove to consumers how much you care for them.
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2014 The Global Indian New Network (TGINN)