Delhi: This festive season is a time to rejoice as India’s most celebrated Chef Sanjeev Kapoor brings premium house-ware products to Indian households! Translating the love-for-food from his millions of followers, Chef Kapoor introduces for the first time ever a stylish range of house-ware products under the brand Sanjeev Kapoor, which will be made available at select stores of Homestop across the country.
Commenting on the retail launch, Chef Sanjeev Kapoor says, “We are extremely proud to have launched the premium range of house-ware products at Homestop, which is a leading specialty retailer in the house-ware segment. With the modern day consumer looking to enhance their dining experience, this is the perfect season to wow their friends and family with world class products that are made of the best quality materials. I have had the opportunity to witness not only the changing food preferences of the Indian consumer, but also their changing preferences with regards to house-ware products. Keeping this in mind, we have weaved in the lifestyle and fashion elements in our newly introduced Home Fashion Product Range, which include colour coordinated Kitchen and Table Linen that will definitely appeal to every Indian household.
Our premium range of Cutlery products brings a wide range of product options that are not only aesthetically appealing but also food safe as high quality of materials are used to manufacture these. Consumers will have an opportunity to add bling to their dining experience this Diwali, with the newly introduced high-end premium range of Gold and Silver plated Cutlery, launched under the brand ‘Sanjeev Kapoor Signature’.
Some of the products that will be made available at Homestop include Kitchen and Table Linen products like Mittens, Pot Holders, Kitchen Aprons, Place Mats, Kitchen Towels, Napkins and Table Runners. These products are manufactured using 100% cotton fabric. The SK range of cutlery is beautifully crafted in 18/10 stainless steel, which is food grade, hence, safe for usage. It has classic and contemporary styles that will complement any dinnerware pattern. The product range varies from modern contemporary patterns to plain and elegant styles, which makes it classic and timeless.
Commenting on the retail launch, Mr. Vikram Chitnis, (Customer Care Associate & Business Head, Home Division, Shoppers Stop Ltd.), says “We are honored to be the preferred retail partner for Sanjeev Kapoor’s all-new merchandise of Table, Kitchen Linen & Cutlery. With the festive season underway, we have introduced fresh collections across categories in the home segment. Sanjeev Kapoor’s merchandise is the perfect addition to our existing portfolio of premium brands in the home segment. HomeStop is the ideal one-stop destination for customers who are looking to transform their houses into their dream homes.”
Mr. Vishal Sinha, Business Head, SK Brands Pvt Ltd, elaborated on their product philosophy saying “Our focus is to bring-in products that will add the lifestyle experiential quotient to the house-ware and kitchenware segment as there is an evolving trendy products, which are aesthetically suited to modern settings. The Sanjeev Kapoor range of products is at par with the global standards and redefines the experience from pre-cooking, cooking to table arrangement and dining.
Adding to this, Mr. Rajiv Merchant, Co-Founder & MD, Tangerine (Authorized Licensee: Brand Sanjeev Kapoor), who has been responsible to bring Chef Kapoor’s ideas into real products commented, “Brand Sanjeev Kapoor is the most authentic brand for every Indian kitchen as the Chef is known by every house maker and his name itself brings credibility and assurance. We are excited to work with the SK brand and aim to provide customers with a complete experience in kitchen and table products at one place, under one brand. The interesting and classy pieces will certainly raise the standard of cooking in every house and create an organized look in the kitchen and dining space.”
He continues, “We are hoping to reach out to every woman and make her cooking experience more contemporary by offering them the finest fashion concepts for kitchen and tableware.”
Considered as an authority in the culinary world, Chef Sanjeev Kapoor foresees a huge opportunity within this segment. Going forward, the brand aims to bring increased knowledge about the need for quality house-ware products amongst Indian consumers as well as highlight the health element within the same. The brand Sanjeev Kapoor is committed to improvise and transform the entire Kitchen and Dining experience of modern-day consumers by developing quality products that are trendy, aesthetically suited to modern settings, functionally more effective and safe.
The next new product category to be launched under the brand Sanjeev Kapoor, is an exclusive range of Fine Bone China tableware. This range is based on evolving colour trends and the products are carefully handcrafted in Jaipur, Rajasthan by the skilled artisans. This range is developed in collaboration with a leading Fine Bone China manufacturer i.e. Clay Craft (India) Pvt. Ltd. (authorized Licensee for Sanjeev Kapoor’s Fine Bone China range)
Commenting on the upcoming, Sanjeev Kapoor range of Fine Bone China products, Mr. Deepak Agarwal, Director, Clay Craft India Pvt. Ltd. Says “ We are excited about our collaboration with brand Sanjeev Kapoor and it’s an honour to launch the most trusted brand Sanjeev Kapoor line of Fine Bone China Crockery and tableware in the Indian market. It’s our strong belief that the brand Sanjeev Kapoor will redefine the Fine Bone China category in India. The product line is very versatile and offers wide product options to consumers in terms of varied shapes and colours backed with our quality manufacturing.”
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