March 21, 2019: The gorgeous actor-performer Elli AvrRam and the talented actor-choreographer Shantanu Maheshwari have come together to star in QARAN’s (of Tareefan fame) music video. This means that one can expect the music video to be a Dance Royale between the two. Haaye Oye is QARAN’s first single, since signing exclusively with Sony Music for his upcoming pop releases.
Says Elli, “The instant I heard Haaye Oye I loved it, it’s got a sweet melody that gets you hooked. Also, the video is unique, a musical, which is something I have been wanting to do. Shantanu is a great dancer and together we have given it our best, I’m sure it will hit a chord across age groups”.
Adds on Shantanu, “Working with Elli and Sony Music was so much fun. The vibe of the video will make everyone fall in love with it. The best part about the song is that it stays with you long after you have heard it! So all I have to say is, keep calm and Haaye Oye!”
The song was spontaneously created on a rainy day in Amsterdam by QARAN. Haaye Oye is sung by the inimitable singer Ash King and the song is about the moment one falls in love.
Says QARAN, “The music video has a unique flavour & feel. The parallel storylines add a sense of depth & nuance to the video while the various dance styles in the choreography compliment the music & narrative in a very organic way.”
“QARAN’s Haaye Oye has a unique sound, and we were certain it needed a very different treatment. That’s when the idea of narrative through contemporary dance was ideated. Elli and Shantanu have great chemistry between them and they translated the magic of the song on the screen. The initial response this video has received from our partners makes us extremely confident of music lovers across the world loving it” adds Rohan Jha, Head – Pop Music, Sony Music India.
Touted to be the best love song of the season, the video is scheduled to release on March 22 and has been choreographed by industry veteran Ashley Lobo and Danceworx, and directed by the upcoming talent Vishal Handa.
The label is a leader in the pop music space, managing the biggest talent with the biggest hits, the pop industry has seen. The label is also working with QARAN in the pop space to establish his new sound and unique perspective to music. Adds on Shantanu, “Working with Elli and Sony Music was so much fun. The vibe of the video will make everyone fall in love with it. The best part about the song is that it stays with you long after you have heard it! So all I have to say is, keep calm and Haaye Oye!”
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