Epigamia announces the launch of Epigamia Artisanal Curd, India’s first lactose-free curd. This newest addition to the brand’s product portfolio is aimed at improving gut-health and finally providing a cup of curd with “no consequences” to the Indian population that is lactose intolerant i.e. cannot digest dairy products.
Epigamia’s ambition is to give curd a contemporary, healthy makeover that will improve immunity and ease digestion. Aside from being lactose-free, Artisanal Curd has more probiotics than any other curd, and contains two strains of probiotics – Lactobacillus Acidophilus and Bifidobacteria that reduce abdominal discomfort.
“In a country that loves its milk, lactose intolerance is a highly underrated problem. What most consumers don’t realize is that some of the digestion issues they face are caused because their bodies are simply unable to break down the lactose present in milk. At Epigamia, we set out to build a product that would solve this issue. Hence the lactose-free, probiotic-enriched curd was created to cater to anyone seeking to foster a healthy digestive system,” said Rohan Mirchandani, Co-founder and CEO, Drums Food International.
Chef Ganesh Krishnamoorthy, Co-Founder, Epigamia said, “Creating a brand new concept in something as age-old as curd was a unique challenge. Simply put, Epigamia Artisanal curd is designed to address contemporary health issues, while retaining its traditional function, taste and texture. We’ve used pure cow’s milk, added two types of probiotics and removed the lactose. Combined, these three elements ease digestion, boost immunity and give people with gastro-sensitivities, such as lactose intolerance and IBS, the opportunity to retain dairy in their diet and benefit from its calcium.”
Award winning celebrity nutrition coach, Ryan Fernando, adds, “Just like me, a huge percentage of the Indian population is lactose intolerant but most of them don’t even know it. It’s time we shed light to this prevalent condition and the consequent change in diet required. Epigamia Artisanal Curd has started a paradigm shift for dairy brands by providing a lactose-free alternative to consumers. It has the goodness of life, taste of home and surety of safety for the intolerant.”
Launched in 2015, Epigamia, has expanded its presence to over 5000 touchpoints across 12 cities. With innovations like Greek yogurt and Snack Pack as a part of its portfolio, Epigamia is constantly striving to produce high quality, healthy products for its customers.
Epigamia Artisanal Curd is currently available in stores across Mumbai, Chennai, Bangalore and Hyderabad, and is priced at MRP 70.
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