Invisible is the new visible
Bangalore, January 05, 2019: Essilor, who was ranked for the 7th consecutive year by Forbes among the 100 most innovative companies of the world, launched a new lens of Crizal named Crizal Sapphire 360° UV with the thought of, ‘Making the invisible, a new visible’, targeted towards the millennial.
The millennials are not an easy demography to crack, but marketers are tapping their love for technology, innovation, minimalistic lifestyle to grab their attention, and this time Crizal in an effort to market the millennial and their individualism, launchedCrizal Sapphire 360° UV, a nearly invisible anti-reflective lenses with the notion of making the invisible a new visible.
Crizal Sapphire 360°UV coating is the latest innovation in the 25 years history of one of the Group’s flagship brands – Crizal, first launched in 1992 to improve visual comfort by reducing glare and enhancing the transparency and durability of lenses.
The world is changing and so is Essilor. Maarten Geraets, CEO, Greater India said, “Our business serves an essential purpose of improving lives by improving sight and at Essilor, we constantly strive to be relevant with changing times. Keeping in mind the minimalistic design preference of the millennials, the nearly invisible Crizal Sapphire 360° UV helps them enjoy uninterrupted and more vivid vision.”He continues, “Through an in-depth study of the changes in our daily light environment as well as consumer expectations, Essilor R&D teams set out to improve visual comfort through better anti-reflective performance and lens transparency with another level of innovation. Crizal Sapphire 360o UV is a revolutionary vision solution targeted towards the millennial, who are the game changers in today’s dynamic market.”
Crizal Sapphire 360° UV: Today, we are increasingly exposed to multiple light sources at all angles, which causes discomfort. In fact, 80 percent of wearers try to combat reflections by moving their head, changing posture or taking off their glasses. The nearly invisible, Crizal Sapphire 360o UV No-Glare Lenses feature the new Multi-Angular Technology to reduce reflections from any angle of light for less distracting glare, better aesthetics, and safer nighttime driving. It offers best-in-class transparency and clarity, as well as superior durability and cleanability. It enhances the UV protection in a clear lens.
Better clarity of vision:
Ramachandran P, COO, Essilor India said, “When it comes to innovation, Essilor is the leader in the ophthalmic lens category and with the launch of Crizal Sapphire 360o UV we are taking another step forward. Through a new consumer-focused approach, we are offering nearly invisible anti-reflective lenses with the best in class transparency.”
Indicative Price:*Rs 3,820 onwards (For single vision lenses) Available: All leading optical stores
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