10th December, 2018—Estée Lauder today announced that it has signed Diana Penty, Bollywood actress and model, as Brand Ambassador for India. Diana will feature in skincare and makeup campaigns across digital and in-store platforms. Her first campaign will be for Estée Lauder’s iconic Advanced Night Repair and debuts on 11th December 2018.
“We are thrilled to welcome Diana to Estée Lauder India as our first Brand Ambassador,” said Rohan Vaziralli, General Manager, Estée Lauder Companies India. “Her independence, confidence, sophistication and radiance reflect the modern Indian woman today and will bring a fresh attitude to our brand legacy and style. We’re excited to reveal our first campaign with Diana and truly believe she will help connect our brand with female consumers around the country.”
“It is an honour to be the first face for Estée Lauder in India. Being the first Indian woman to represent this iconic global brand is a dream come true. I think confidence and inner happiness makes one beautiful and I hope that I can inspire other young women to bring out the beauty in them,” said Diana Penty.
Diana will front the Advanced Night Repair and Pure Color Love Lipstick campaigns in India. She will also lead the DoubleWear Stay-in-Place Foundation campaign, joined by local influencers representing diverse backgrounds and skin tones.
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