Pune: In a major step towards addressing the national challenges pertaining to water, air, sanitation and hygiene, Eureka Forbes, India’s leading health and hygiene company, today, launched ‘Tandarust Bharat’ – a national social initiative which encompasses partnership, action and innovation towards a larger vision of creating a healthier India. Eureka Forbes’ Tandarust Bharat is inspired by the Government of India’s marquee national programmes – ‘Swachh Bharat’ and ‘Healthy India’ instituted for the welfare of all Indians.
Under the aegis of Tandarust Bharat, each brand of Eureka Forbes will address different dimensions of health with unique, individual initiatives, while sharing a single, larger vision of a healthier India unanimously – Aquaguard (for safe drinking water), Aeroguard (for clean air) and Euroclean (for clean & hygienic surroundings & environment).
For over 33 years, Eureka Forbes has been committed to the cause of enabling a world with a happy, healthy, safe and pollution-free environment for all with its innovations and initiatives. Taking from the philosophy of “Only if people of India are healthy, will India be healthy”, the company has taken yet another significant step with Tandarust Bharat towards its commitment to India and its people.
Talking in Numbers: Currently, India is reeling under an acute crisis with deteriorating quality of air and water and increasing risks of health problems owing to unhygienic living conditions.
The company has kick-started its first national programme ‘Jal Daan – 5 Litre Sehatman Paani Pilao, Tandarust Bharat Banao’ to encourage individuals to donate 5 litres of clean and healthy drinking water everyday to the ones who don’t have access to it. For this initiative, Eureka Forbes has instituted http://www.jaldaan.org/ for individuals to pledge and participate in a national movement of making safe drinking water accessible to millions. For every pledge taken, Eureka Forbes will contribute Rs. 10 towards creating a corpus for installing 100 community water purification plants in urban and rural slums.
Actress Madhuri Dixit Nene and Dr. Shriram Nene, the goodwill & philosophy ambassadors of the brand who have been championing the cause of good health, have also extended their support to this massive social movement. With the active support of esteemed organizations like Shapoorji Pallonji Group, Lions Club International and Give India, Eureka Forbes aims to spread awareness and take pledges from over 1 million Indians.
Under the Jal Daan initiative, the company is reaching out to individuals and children across the country with education drives to raise awareness about the importance of consuming and sharing safe and healthy drinking water, and encouraging them to be a part of the noble cause. These programmes have already been activated in Mumbai, Chandigarh and Kolkata, and will be facilitated across other states in a phased manner.
In line with the ‘Jal Daan’ philosophy, the other two brands will soon initiate various mass media campaigns and on-ground activations, with an aim to safeguard the wellbeing of all thus creating a healthier nation. These continuous mass engagements and platforms will help unite and amplify efforts of a community of people who believe in the potential of building a healthy world.
Mr. Shashank Sinha, Senior General Manager- Marketing, Eureka Forbes Limited, said, “Since the inception of Eureka Forbes, we have been striving to provide a healthy and happier environment to our consumers with our various initiatives and products. Today, water contamination, air pollution and abysmal living conditions have become a socio-economic hazard in a nation like India impacting millions of lives every year. We aim to address these challenges with our Tandarust Bharat initiative. Our constant endeavors and efforts will remain to translate dreams for a cleaner, healthier and hygienic India – ‘A Tandarust Bharat’ – into reality by collaborating with like-minded organizations, communities and people.”
Follow @TandarustBharat or Join #Tandarust Bharat initiative on Facebook:
Take a Jal Daan pledge on website: http://www.jaldaan.org/ or by giving a missed call on 07210772107 and watch the digital film: http://bit.ly/1VECbJw
Tweet: Join #EurekaForbes campaign #JalDaan to share 5 litres of healthy drinking water
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