School Children wearing helmets host safety demonstration in the city
The awareness programme, a part of Exide Life Insurance CSR Campaign ‘Helmet Saves Children’ emphasises on the message of helmets and road safety for children
Pune, February 06, 2019: As a part of its ongoing Corporate Social Responsibility Program, Helmet Saves, Exide Life Insurance has partnered with the Pune Traffic Police and five city schools to sensitize citizens on the importance of helmets safety for children. Observing the National Road Safety Week, the company carried out Helmet Saves Children campaign to highlight the importance of wearing Helmets and road safety.
The campaign aims at generating awareness in the city with various activities being conducted till Saturday (5th – 9th Feb) across high-traffic city junctions. Bringing alive the message, school children wearing helmets, under the supervision of the traffic police shall carry out safety demonstrations at key traffic junctions to create awareness among motorists.
The inaugural awareness drive saw students march on the roads holding placards with strong messaging and handing over leaflets on helmet safety to two-wheeler riders. A group of school students from RMD School along with Exide Life Insurance volunteers and the traffic police took over the traffic junction of Katraj Talav, where they engaged with two-wheeler riders especially those with their children riding pillion without a helmet.
Mohit Goel, Director – Marketing and Direct Channel, Exide Life Insurance said, “Last year we conducted a survey on helmet wearing habits and received alarming insights regarding child pillions riders – such as 3 of 4 children do not wear a helmet while riding pillion. As per a UN Motorcycle Helmet Study, wearing an appropriate helmet improves the chances of survival by 42% and helps avoid 69% of injuries to riders. It is crucial that we address this issue by creating awareness among both parents and children. We are grateful to the Traffic Police department for supporting Helmet Saves Children and helping us spread the message.”
The participating schools are listed below:
Exide Life Insurance is holding its campaign across Jaipur, Bhopal and Mysore, in collaboration with the respective city traffic police to show its support to National Road Safety Week.
With the view to create awareness towards the importance of children wearing helmets as pillion riders, Exide Life Insurance launched the ‘Helmet Saves Children’ campaign through a catchy rap song ‘Voice of Children’ on 14th November 2018 which not only entertained but also successfully brought forth the important message in a seamless fashion. The film brought together children in a flash mob with a catchy rap song highlighting their need for helmets. The video saw active participation from Children as lead protagonists in demonstrating their right to road safety. The campaign was an immediate success garnering organic views across platforms like Facebook, Youtube, Twitter, Instagram and various online portals.
Helmet Saves, a robust CSR campaign was launched by Exide Life Insurance in 2017 to create awareness on the importance of wearing a helmet while riding a two-wheeler. As a part of the campaign last year, a survey was conducted on the helmet wearing habits among riders. The trends revealed were startling – nearly 50% of parents would allow their children to ride a motorcycle helmetless, and 75% see such child pillions riding unprotected at least once a day.
The alarming trend of children not wearing helmets despite being one of the most vulnerable sections of the society spurred the company into expanding its focus this year to Child safety. The findings on child safety were also corroborated by a recent Twitter poll conducted by the company. It was revealed that 8 of every 10 individuals see children without a helmet on a two-wheeler at least once a day. These alarming statistics also bring out that 37% individuals believe that principal reason for going helmetless is the habit of not wearing it at all. This is closely followed by the lack of awareness on wearing helmets (33%).
Additionally, 1 of 10 individuals will allow their child to ride pillion on a motorbike without a helmet in case they are getting late for school or work. Despite these alarming statistics, 8 of 10 people will insist their child wear a helmet when on a bike. This leads us to believe that people would like to take the safety of the kids more seriously than what they used to.
Through its Helmet Saves campaign, Exide Life Insurance remains committed to spreading awareness on helmet safety through continuous engagement by reaching as many Indians as possible.
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