Mumbai: Come February, Tata Motors is all geared up for the ‘14th Auto Expo – The Motor Show 2018’ with a fresh new appearance. The company will be demonstrating its capabilities and mobility solutions as the most powerful Indian OEM shaping India’s future of mobility. Visitors of the Auto Expo at India Expo Mart, Greater Noida will explore a world of ‘Smart Mobility, Smart Cities’ at the Tata Motors’ pavilion at Hall No 14.
The Government of India’s aspiration is to build smart cities where everything is part of a connected eco-system and Tata Motors is committed to support this vision. With its end-to-end integrated mobility solutions across commercial and passenger vehicles, Tata Motors is in a unique position to play a complimentary role in the smart cities of the future. From public transport to personal cars, from last mile connectivity to BRTS, from emergency response vehicles to commercial utility vehicles, from green and sustainable solutions to vehicles designed to simply amplify the thrill of the drive – Tata Motors has a product portfolio, connecting aspirations and every need of the discerning customers.
Tata Motors will showcase 26 smart mobility solutions across its passenger and commercial vehicles brought alive in a specially curated theme across the pavilion. Giving a sneak peek into the future with global premiere of some key PV and CV models, the company will also reveal its new design language – IMPACT Design 2.0 in PV. In CV too, Tata Motors is set to redefine some segments, with design that reflects a sense of purpose coupled with strength and quality.
Commenting on the fresh appearance and the company’s participation, Guenter Butschek, CEO & MD, Tata Motors, said, “For over seven decades, Tata Motors has led the mobility space in the country by bringing global innovations to meet customer needs. Being the only Indian automotive manufacturer with an end-to-end product portfolio and with ‘Connecting Aspirations’ at the heart of our brand identity, we share a responsibility to seamlessly connect into India’s aspiration for smart cities with our integrated mobility solutions. In line with our efforts to support the Government’s vision, our pavilion at the Auto Expo, is developed under the theme of ‘Smart Mobility, Smart Cities’ and will give our customers a preview of Tata Motors’ future mobility solutions.”
Designed and executed by Showtime Events and Meroform in conjunction with Tata Motors Design, the #SmartMobility pavilion of Tata Motors is divided into captivating and interactive zones like Residential zone, Sports zone, Smart Energy zone, Inter and Intracity zone. These zones with its digital engagements around the product exhibits will provide customers an engaging experience across the pavilion.
The year 2018 is a landmark year for Tata Group as it celebrates 150 years of nation building. As part of this journey, Tata Motors in its own way has been making significant contributions for the last 7 decades. ‘Auto Expo –the Motor Show 2018’ will make it more special as it marks a momentous occasion in Tata Motors’ journey towards developing Smart Mobility Solutions, connecting aspirations of its customers along the way.
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