Photo by Soumil Kumar from Pexels
The world of business has changed tremendously across India over the last few years, and now new industries are rising to the fore in the wake of mobile technology. India is already the second-largest mobile market in the world, and yet, the number of smartphone users across the subcontinent is still growing. By 2020, there’s expected to be around 820 million mobile users, with millions more to become accessible thereafter to further the nation’s penetration rate.
Smartphones are changing how people communicate, go about performing business duties, and enjoy entertainment. The diverse world of online gaming is one of the most striking beneficiaries of India’s new mobile obsession. Two distinct gaming industries, they’ve become incredibly popular in such a short space of time. The entertainment medium has transformed from taboo into a mainstream form of fun, with some distinct brands surging to the top of the popularity charts.
India has very quickly become one of the biggest mobile video gaming markets in the world, despite the long-instated taboo about gaming. By the end of next year, the market is set to be worth in excess of US$1.1 billion.
In many other regions, eSports focus on console or PC gaming, with mobile eSports nudged to one side. Here, however, mobile eSports have caught on like wildfire, with competitive online titles being by far the most popular. The biggest name in the game was, irrefutably, PUBG Mobile. India became the already popular game’s most significant region but, earlier this year, the government banned the mobile app.
In the void left by PlayerUnknown’s Battlegrounds, several other similar competitive titles have been jostling for popularity. Ruling them all right now, however, is a platform that grants access to competitive games and real-money winnings: the Mobile Premier League. Featuring games like Rogue Heist, World Cricket Championship, and Pool, the MPL has become the go-to place for the competitive mobile gaming that the Indian audience craves.
Smartphones being widely adopted in new regions is one of the primary components behind the most storied form of online gaming, iGaming. The online gambling market continues to appeal to mobile users, which is why India is now a major market for the continually growing market.
Thousands of casino games, live games, and sports betting markets are available to the subcontinent. However, the most popular site continues to be the one that offers them all on one platform. Having established itself in the massive markets of Europe and the UK, the years of experience of Royal Panda has allowed it to pivot into the Indian space. The seasoned casino operator brought all of its biggest and newest games to the India-facing site, and it has also adjusted to offer its service in rupees.
As is to be expected, many new Indian players come for the recognized table games, with Royal Panda Live Roulette and Royal Panda Live Blackjack consistently being among the most-played titles to date. Once on the site, it’s the slots that present themselves as the most appealing. International favorites like Book of Dead, Royal Panda Branded Megaways, Gorilla Kingdom, and Rage of the Seas have picked up in India. Games like Rabbit Hole riches and Madame Ink, however, have become more popular than usual among Indian players.
Thanks to the rapid rate of smartphone adoption, two new gaming industries have been able to quickly establish themselves in India, presenting potential opportunities for localized businesses.
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2014 The Global Indian New Network (TGINN)