Pune, April 27th, 2019: Fabindia, one of India’s largest lifestyle retailers, announces the launch of its new retail format, the Experience Center atPune’s premium location, Aundh.Spread across approximately 10,500sq.ft, this store has been designed keeping in mind the multi-dimensional Fabindia offering that extends across a number of categories and services catering toevery age group and their distinct needs.
Fabindia’s Experience Centers provide an alternative shopping experience by shifting from transactional exchanges to a more experiential and interactive experience.
By creating a more engaging retail experience, Fabindia aims to have visitors experience this ethos, not just through the products they purchase but also through an immersive and inclusive experience.
In addition to the brands signature offering across garments, organics, home and personal care,this Fabindia Experience Center houses a FabCafé, an Interior Design Studio, Organic Wellness Center, Alteration Studio and a Kids Zone. The new format aims at delighting customers by creating unique experiences.
Fabcafefocusses on bringing a nutritious and contemporary menu highlighting lndia’s diverse cuisine with an array of dishes that represent regional diversity.
TheFabindia Experience Center also includes a designated space for Organic India’s first Wellness store in Chandigarh. Organic India isIndia’s leading Organic Foods and Wellness Brand. The Wellness Center promotes healthy conscious living and encourages customers to interact with trained consultants on various aspects of health, lifestyle and well-being.
The Experience Center offers an Interior Design Studio (IDS) a one-stop design solution to help create memorable spaces. The IDS provides a range of services such as consultancy on layouts, mapping spaces, product customization and color scheme coordination.
Fabindia is the first retail brand to introduce a Kids Zone with Tugbug. It serves as an exclusive recreational area for children to relax, play, discover and create.
Additionally, the Alteration Center provides a complimentary service post purchase of any apparel from the store.
Speaking on the occasion, Mr.Viney Singh, Managing Director, Fabindia said, “We are delighted to be opening an Experience Center in Pune. This format has been very well received in other cities and we look forward to making the same holistic experience that extends from Fabcafe to the Fabindia offering available to our customers in Pune as well.”
Fabindia’s Experience Center in Pune makes this the third Experience Center in Maharashtraand the twelfth in the country. Following the success of its eleven other Experience Centers in Delhi, Chandigarh, Hyderabad, Chennai, Bengaluru and Bombay, Fabindia plans to launch more such formats in various other cities in India.
With 298 stores across 105 cities in India and 14 international stores, Fabindia Overseas Private Limited is India’s largest retail platform for a wide range of products produced by artisans living largely in rural areas.
Our endeavour is to blend indigenous craft techniques with contemporary designs,presenting aesthetic and affordable hand crafted products to today’s consumers using natural materials and fibres. The product range extends from a large variety of apparel for men, women and children to home furnishings, furniture, gifts, jewellery, organic food and personal care products.
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2014 The Global Indian New Network (TGINN)