Pune: New Poona Bakery, one of the oldest bakeries of Pune unveiled its new identity. The company is investing in state of art facility at waked in Pune to cater to the growing market.
Bhushan Giramkar, Director – New Poona Bakery said that since its inception in 1959 New Poona Bakery has ensured consistent, time perfected recipes of Veg. pattice, cream rolls and cakes which have been inherited by the grandson from his grandfather. Now, New Poona Bakery is taking a leap with huge investments in manufacturing & marketing activities to increase its franchise network to meet the growing demand of its products. To keep pace with the changing time, it is also expanding its footprints on digital platformwith setting up of e-commerce store along with presence on social media to connect with today’s generation. The company is all set to invest Rs. 20 crore in infrastructure and fully automatic world Class own manufacturing set up on more than 40,000 sq. ft area in Wakad, Pune.
He added that currently we have 40 stores including 4 company owned stores and 36 franchisees . In next two years we want to take that number to 200 stores which the new manufacturing facility can cater to. We are looking at frachisee in the radius of 100 kms from Pune after which we will think of a giant leap of catering to Mumbai. Veg Pattice has been our flagship product with almost daily 12000 units sold on weekdays going up to 25000 units on Sundays. There is also a huge demand from Mumbai but that would require a separate unit to cater to the scale.
The new identity reflects its heritage of more than five decades in bakery industry blended with the contemporary look. It offers the biggest assortment of more than 240 varieties which include Pattice, Cakes, Pastries, Cookies,Kharis, Toasts, Breads etc for the everyday celebrations of the entire family. In all the product categories, they also have a healthy/ sugar free range made from whole wheat, ragi etc
He added that we have the biggest assortment of morethan 240 quality products to be relished by the entire family. We have been getting continuous demandfor the products from the areas of Pune, PCMC & Maharashtra where we don’t have our franchises.Now, we are making further investment in re-branding & marketing activities and manufacturinginfrastructure to enhance our franchise network so that we can reach and satisfy our growingcustomers. We have also hired professional advertising, digital & PR agencies through our sales &marketing consultants Muster Maven.”
Mr. Vinod Gaikwad, CEO, Muster Maven said, “New Poona Bakery will break the clutter in the bakerymarket growing at a CAGR of 10-15% with its well defined brand positioning as “The original taste ofhappiness”. We are working on multiple distributions and marketing strategies to reach our consumers in next 18 months.”
Speaking on the occasion, Mr. Subodh Bhave, renowned actor of Marathi movies, tele-serials &theatre said – “Since childhood, I have been fond of the pattice, twisted kharies and lot of other products of New Poona Bakery. Even today, whenever I go out of Pune for shoots, I miss the veg. pattice
like I miss the food prepared by my mother and I ensure to request for them as soon as I am back to Pune. I would like to extend my best wishes to New Poona Bakery for this new brand identity and hope that with such efforts, these quality products will not only be available to entire Pune & Maharashtra but to every part of the country through their extended franchise network.”
These efforts will enable New Poona Bakery to achieve its vision of having satisfied consumers with quality & healthy products by combining the deep knowledge of bakery industry, innovative technology and well developed network of franchises.
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