It’s not just the fairy lights that brighten the atmosphere during Diwali, it is also the exquisite gold jewellery that adds a sparkle to the festivities. Buying that special piece of gold jewellery to add to one’s collection is a joy unparalleled and the happiness it evokes could outshine, and outlast, all else!
The festival of lights kicks-off with Dhanteras, which is the day to thank Goddess Lakshmi for all the wealth and prosperity she has bestowed one with. It is believed that purchasing metal on this day pleases the Goddess and brings further prosperity and good luck. While one can buy any metal, the more precious, the better and what better than gold, a metal that is considered both precious and pure?
Gold has a special place in the Indian culture, especially during festivals and weddings. Have you noticed how all our Gods are adorned in intricately crafted gold jewels? No wonder then that we almost attach a divine quality to the yellow metal. Considered an auspicious purchase, gold also makes for a great gift to mark special days.
In a gold-loving country like India, while the affair with gold is an ongoing one, weddings and Diwali evoke special fondness for the precious metal with a surge in demand.
Having said that, given the Goods & Services Tax implementation there is a bit of confusion that seems to have paled the lure of the lustre this year. Consumers are unaware of the fact that the GST Council fixed a tax rate of 3% on gold, silver, and processed diamond under the new indirect tax regime, while deciding to tax biscuits of all varieties at a uniform 18%. Since gold rate is market driven*, consumers must not worry about a price increase. In fact, Tanishq has not increased its making charges because of the new GST. This Diwali Tanishq is your one stop destination for buying gold.
Here’s our take on why investing in gold this Diwali would be a great decision, rather than spending it on knick-knacks for the house or other plans that you may be considering.
Deck-up for Diwali: Festivals in India are an occasion for women to dress up in all their finery. Outcome the jewellery boxes as each one vies to outdo the next at the parties the precede and follow Diwali. It’s an unspoken competition, more like unspoken war, and great care is taken to showcase the best of what each one has. From classy pendants and earrings to traditional bangles and chic bracelets, women adorn themselves with their unique choice of gold jewellery. This is where Tanishq comes in – it offers a unique piece for each of jewellery to suit every customer’s tastes. Take your pick from an amazing range of best-in-class designs that use precious jewels such as rubies, diamonds, and emeralds intricately carved and etched to complement the gold.
Big Gold Pieces: While delicate pendants and bracelets are always wearable and yes, easier on the pocket too, going that extra mile and buying a cherished piece that is heavier, has more value. So, we’d recommend that you buy a piece this Diwali that will become an heirloom for generations to come. Wear it, flaunt it, relish it and make a statement this Diwali.
Festival Offers: Given the demand for gold in the country, especially during festivals such as Diwali, jewellers shower consumers with attractive schemes and offers. For instance, at Tanishq, consumers get to choose from a wide range of gold jewellery, crafted with a signature finish, for making charges starting as low as 8% and can also avail exciting offers to make this Diwali even more exciting. Great designs at a great price and it’s something you will treasure forever.
Exchange Value: Along with festivals also come offer that are irresistible especially some wherein jewellers offer good exchange value for old pieces of gold jewellery. Grab that offer to rejig old gold jewellery into something new and even more precious. However, one must be vigilant and not get fleeced in terms of the weight and karatage used to determine exchange value.
This is one promise that Tanishq is committed to, and old gold is melted and weighed in front of the customer’s eyes, thereby offering the best exchange value.
Gold for Happiness/Generations: Besides good luck and prosperity, purchasing gold is a sign of joy and happiness for most Indian families. After all, owning a piece of gold in any form is not just about opulence, but also a deep-rooted emotion, passed on from one generation to another.
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