Bengaluru: Flipkart, India’s leading e-commerce marketplace witnessed record sales in its flagship festive event – The Big Billion Days (TBBD) 2019. With a purpose to bring the next 200 million consumers to the e-commerce fold, this TBBD saw Bharat inch closer to India by showing confidence in categories and affordability offerings.
Kalyan Krishnamurthy, CEO of Flipkart Group said, “It has been a fantastic start to the festive season. We set out with an aim to bridge the gap between India and Bharat. TBBD 2019 has proven that Bharat has moved closer to India in more ways than one. Whether it is the uptake of the Hindi interface or the adoption of our affordability constructs, engagement constructs like gaming, consumers have engaged with brands they love like never before. We take immense pride in making e-commerce more inclusive through the introduction of some top categories which during this festive season, have been able to cater to the needs of Tier 2 markets and beyond. The Big Billion Days has also brought our entire ecosystem together from our seller partners to artisans, weavers and consumers; who were all able to spread festive cheers across categories.”
Key Highlights TBBD 2019
Books, General Merchandise and Home
Customer Experience and After Sales
Consumer Engagement (Games)
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