Following a public comment period, the Federal Trade Commission has approved a final order settling charges that San Francisco-based UrthBox, Inc. and its principal misrepresented that customer reviews were independent when, in fact, the company provided those customers with free products and other incentives to post positive reviews online.
According to the agency’s April 2019 complaint, UrthBox violated the FTC Act by misrepresenting that positive consumer reviews on the BBB’s and other third-party websites reflected the independent experiences or opinions of impartial consumers, while the reviewers actually had a material connection to the company. The FTC alleged that UrthBox did not adequately disclose that some consumers received compensation, including free snack boxes, to post those positive reviews. The complaint also alleged the respondents failed to adequately disclose key terms of its “free” snack box offer.
The final order settling the FTC’s charges bars the respondents from engaging in similar conduct and requires them to pay $100,000 to the Commission, which will be used to compensate consumers deceived by the trial offers.
The Commission vote approving the final consent order was 5-0. (The staff contact is Kerry O’Brien, FTC’s Western Region, 415-848-5100.)
The Federal Trade Commission works to promote competition and protect and educate consumers. You can learn more about consumer topics and file a consumer complaint online or by calling 1-877-FTC-HELP (382-4357). Like the FTC on Facebook, follow us on Twitter, read our blogs, and subscribe to press releases for the latest FTC news and resources.
Your email address will not be published. Required fields are marked *
Save my name, email, and website in this browser for the next time I comment.
Sign me up for the newsletter!
Notify me of follow-up comments by email.
Notify me of new posts by email.
3rd Bharat Diamond Week all set for flying start!
The Ultimate Internet Safety Guide for Seniors
CARLSBERG GROUP GIVES LATEST GREEN FIBRE BOTTLE UPDATE
The Ferrero Group unveils new packaging goal as it releases its 10th Corporate Social Responsibility Report
Deepika Padukone opens up in a candid conversation with Rajeev Masand and Anupama Chopra
2014 The Global Indian New Network (TGINN)