#RWC2019 video content
generates more than 2.1 billion views; 54 per cent of all video views accessed
via World Rugby channels; RWC Daily show watched nearly 11 million times
DUBLIN, IRELAND: – World Rugby (www.World.Rugby) has announced record-breaking digital content viewing figures for Rugby World Cup 2019 (www.RugbyWorldCup.com), confirming the tournament as one of the most watched and engaged sports events of the decade. Fun and engaging content ensured record-breaking fan-engagement levels across World Rugby and Rugby World Cup digital products and social media platforms as the international federation prioritised reaching a younger audience through platforms including TikTok, Giphy and Snapchat. Match and non-match video content across World Rugby and Rugby World Cup social platforms delivered more than 2.1 billion views, nearly six times the figure achieved at Rugby World Cup 2015, while engagement rates doubled from 2015 to six per cent as new rugby fans got closer to the action on and off the field. The Land Rover Rugby World Cup Daily show, published across World Rugby’s digital platforms every morning during the tournament, delighted fans with its fun, light-touch content and was the most viewed daily online show of the year, generating almost 11 million views and achieving high praise from a diverse audience beyond seasoned rugby fans. Significantly, World Rugby’s investment in content, supported by partners Fifty Digital, Engage Digital Partners, Grabyo and the participating unions, reaped record rewards with World Rugby owned channels delivering more than half of Rugby World Cup content video views on Facebook, Twitter, Instagram and YouTube globally. Highlights
World Rugby’s social
media channels garnered 45 million engagements with Instagram delivering nearly
40 per cent of these, at an engagement rate of 22 per cent. There were 13 YouTube
videos that delivered more than a million views each, more than quadruple the
number from 2015.
More than 1.8 million new followers were attracted across World Rugby and Rugby
World Cup multi-language channels, with the Japanese social channels more than
doubling (128 per cent) in followers over the six-week tournament period.
The #RWC2019 conversation generated more than 5.5 million Tweets with
engagement prominent in Asia and the USA along with established nations.
The most watched video on World Rugby’s digital channels was New
Zealand’s Haka (https://bit.ly/2rtoVn2) ahead of the
semi-final with England, attracting more than 22 million views across all
The official Rugby World Cup 2019 tournament mobile app reached the number one
position for sports apps in both the App Store and Google Play Store in various
countries throughout the event with 1.2 million new downloads during the
tournament and more than 150 million screen views.
World Rugby Chief Executive Brett Gosper said: “The growth in global
engagement, coupled with these record-breaking outcomes overwhelmingly
demonstrate the power of rugby to inspire an enormous new global audience as
well as a clear appetite of fans to engage with much more than just match
World Rugby Chief Marketing Officer Marissa Pace added: “Our focus on
fan-engagement had a dual approach. First, we deepened the existing fan
experience for our core audience and second, we turned to the ‘fun’ side of
rugby to attract new fans to the sport.
“We wanted Rugby World Cup 2019 to be more than an outstanding rugby
tournament, it was an immersive experience that brought a global audience into
the heart of the sport. They were with the teams, with the fans, experiencing
content that had personality, which played a significant role in 54 per cent of
all 2.1 billion video views being accessed via World Rugby channels. Our fresh
approach has enabled us to deliver the most digitally-consumed rugby event
Distributed by APO Group on behalf of World Rugby.
Your email address will not be published. Required fields are marked *
Save my name, email, and website in this browser for the next time I comment.
Sign me up for the newsletter!
Notify me of follow-up comments by email.
Notify me of new posts by email.
South Korea, is ensuring Safe and Renewed Travel Experience
Delhi Study Group Celebrates Sawan Teej Indian Festival Online
Shri Sumit Deb assumes charge as CMD, NMDC
The Phoenix Mills Limited to reopen its retail malls in Maharashtra
INDUSTRY CAPTAINS COME TOGETHER TO TALK ON FUTURE OF BUSINESS IN INDIA
2014 The Global Indian New Network (TGINN)