Pune: Ghodawat Consumer Products (GCPL), the FMCG arm of Sanjay Ghodawat Group, the rapidly growing multi-diversified business conglomerate today announced their entry into the beverage industry by launching fruit based drink Frustar for the Indian masses.
The exclusive range launched under the brand name Frustar will be available in three variants – Mango, Orange and Lemon. The drink contains real fruit juice offering a unique blend of complementing fruits and herbs to enhance the thirst quenching experience with fun and adventure.
The product was launched by Mr. Shrenik Ghodawat, Director, Sanjay Ghodawat Group in the presence of famous Marathi actress Sai Tamhankar and Bollywood actress & Miss Universe India 2012 Urvashi Rautela.
Frustar will be available in trendy bottle with unites of 250ml, 650ml and 1.2 litre, which is easy to carry and ideal for out of home consumption as well. The fruity, sweet taste of Frustar will make it a hit among all age groups. Each will sip leave one feeling refreshed and full of energy.
Speaking about the product on the launch of the occasion, Mr. Shrenik Ghodawat, Director, Sanjay Ghodawat Group, said, “It gives me great pride to announce our entry in the fruit beverage drinks segment market. A path-breaking product in the Indian beverages market, it is conceived, crafted and produced 100% in India. Frustar includes a line-up of three new and unique tasting flavours at an affordable price. Our wide spread market reach along with our strong brand reputation gives us an added advantage. Frustar has flavours which are distinctive and different. And we know it’s going to quench customers’ thirst for something deliciously different!”
Mr. Shrenik Further added, “Each product uniquely combined with the right proportion of juice and flavors delivering a burst of the fruit flavours and giving it a great taste. The products contain the best ingredients which gives a true fruit taste. The addition of fruit-based drink will now allow us to further leverage our system’s value chain in procuring ingredients and raw materials from the fruit farming community.”
Currently there is a huge potential in the Indian fruit-based beverages market. The market is at present on a growth spree, outpacing the growth in carbonated beverages because of the rising health consciousness among Indian consumers.
It is hoped that the new product will inject life into the faltering Indian fruit farming sector, with sales having fallen in recent years.
The newly launched product will aim to extend product offerings from the Group and will help the farming community, with new launches in the pipeline to extend its footprint. Made from fruit procured from local farms and local pulp processors, the drink promises to provide consumers “an authentic taste experience. The product will be sold through modern trade as well as traditional retail counters across major cities in India.
Currently GCPL offers various snacks products like Star Chips Star Namkeen’s, Star Fun Wheels and Star Funtunns in the Indian market. The entire product range has a perfect blend of international and national tastes made to suit the consumers. All above products are available in Rs. 5 and Rs. 10 MRP per packet.
The FMCG arm also recently launched exclusive range of snack food under the brand name – “PO!” The new range of snacks includes Potato Chips, Stickies (Corn Extruded Snacks), Thinlets (Potato Sticks) and Ringies (Fryums Onion Ring). The brand has a wide range of offerings to match the general palette.
The brand range is available at a starting price point of just Rs 10 MRP per pack. GCPL also plans to introduce wide a range of exotic flavours in the snacks industry, and give the consumers an aspirational product at an affordable rate.
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