~ Newly launched washing machine with i-wash technology
~ The model – WTA EON 650 CI will come in Graphite Grey Colour and have 6.5 kg capacity
~ Other features include memory backup with auto restart, 5 wash programs, 4 water levels,
scratch proof toughened glass lids, rat mesh, child lock, 5 year motor warranty, 2 year
Mumbai, November 23, 2016: Godrej Appliances, one of India's leading players in the Home Appliances
industry, has expanded its offering in the fully automatic washing machine segment with the launch of
its latest model – the all new Godrej Eon fully automatic washing machine featuring the new i-wash
With 6.5 kg capacity, the newly launched washing machine will come in an attractive Graphite Grey
colour and includes features such as memory backup with auto restart, 5 wash programs, 4 water levels,
scratch proof toughened glass lids, child lock, 5 year motor warranty and 2 year comprehensive
The i-wash Technology automatically sets the optimal wash-time and water-level appropriate for the
wash load and combines it with an algorithm based inbuilt-soak for a truly effective wash. With i-wash,
the new Godrej Eon washing machine calculates, soaks, washes and dries your clothes on its own at the
press of a button, providing convenience to the consumers.
Commenting on the launch, Mr. Kamal Nandi, Business Head and Executive Vice President – Godrej
Appliances, said, "Fully Automatic Top Loading segment contributes to 30% of the washing machine
industry today and penetration levels of washing machine as a category remain low at 10%. This new
launch is targeted at the entry level Fully Automatic Top Loading consumer and builds on our existing
portfolio. At Godrej Appliances our focus has remained on providing relevant technology to our
consumers that we build through human-centric design. Through this latest offering, our endeavour is to
provide customers with more convenience and we are certain that this new washing machine
encompassing the new i-wash Technology will ensure customer delight, upholding the highest quality
standards for which the brand is widely renowned ever since its inception."
Mr. Rakesh Sial, Product Group Head- Washing Machines, Godrej Appliances, said, “We are amongst
the fastest growing brands in the industry in the washing machine category. Our growth is a result of
strong product focus. We were the 1st to introduce toughened glass lids, colours in washing machines,
steel drum in semi automatic washing machines, water and power sensing DAC technology, ultra-sonic
wash technology and with the new Godrej Eon fully automatic washing machines we are adding further
to our fully automatic portfolio to consolidate our position in the washing machine category further. We
will be focusing on this category with many more launches in the coming year.
The new washing machine is available at a price of Rs. 19,400.
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