Mumbai: Godrej Appliances, one of India’s leading players in the home appliances industry, launched its Green Balance range of Air conditioners in Maldives. The launch is part of a joint initiative by the United Nations and Godrej Appliances to promote energy efficient and green products across the globe.
Godrej Appliances has always led the way when it comes to laying the foundation for a greener tomorrow. In 2012, the company in collaboration with the German Federal Ministry introduced the R290 refrigerant in India with the launch of its Green Balance range of Air conditioners. R290 is the world’s greenest refrigerant with zero Ozone Depletion Potential and a Global Warming Potential of only 3. Most other refrigerants operate at a Global Warming Potential range of 1700-2100. This makes Godrej a pioneer in energy efficient, environmentally safe and sustainable cooling technologies.
The United Nations Environment Programme and the United Nations Development Program have been assisting developing countries in learning and implementing environmentally sound policies and practices to stave off the threat of climate change resulting from global warming. Godrej Appliances’ launch of its Green Balance technology in the Maldives dovetails with these efforts.
Maldives and Godrej Appliances share a common vision and commitment towards building a greener tomorrow. Maldives has already implemented several green initiatives and aims to be carbon neutral and CFC-free by 2020. Godrej’s green air conditioners will play a role in helping the Maldives meet these targets. The brand is targeting USD 1 mn through revenues by the fiscal end.
Commenting on Godrej Appliances’ successful launch, Mr. Kamal Nandi, Business Head and Executive Vice President, Godrej Appliances, said “Environment friendliness for us is a value that has been ingrained in our corporate DNA since our inception. Continuous innovation on the green technology front therefore has been a business imperative for us. It is important to note that Godrej Air Conditioners are not only the greenest in terms of usage of the most environmentally-friendly refrigerant, but also because of the levels of energy efficiency. We are delighted to have launched our green balance range of Air Conditioners in Maldives which marks our first step in taking our green technology to the world.”
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