~Total investment up to Rs. 400 crores in four years~
~Production capacity to increase by 7 lakh units taking it up to 46 lakh units annually~
~ Indigenous manufacturing in line with government’s Make in India initiative and will generate additional employment for 400 people~
Mumbai: Godrej Appliances, one of the largest players in the home appliances segment is investing Rs. 200 crore in the expansion of its production capacity at its Shirwal manufacturing plant. This latest announcement takes the tally of Godrej Appliances’ investment in capacity expansion to Rs. 400 crores. Last year, Godrej Appliances began work at its Mohali plant, with an investment of Rs. 200 crores.
To be operational by the end of 2019, the new factory shed will sprawl over an area of 1.6 lakh sq. feet and augment production capacity of its premium products including approximately 3 lakh high end frost free refrigerators, 3 lakh fully automatic washing machines. 1 lakh power efficient chest freezers and half-a-lakh medical refrigerators with patented Surechill technology. This will take Godrej Appliances’ total production capacity, both at its Shirwal and Mohali plant, to approximately 46 lakh units annually. This will generate additional employment for 400 people.
The latest investment is a strategic manoeuvre towards re-invention of the brand by shifting its focus from being a mass appeal brand towards premiumization. With this expansion, Godrej Appliances will be the first in India to manufacture high-end refrigerators in India. Dedicated assembly lines will be laid out for various categories as well as a technologically advanced ‘multi-category’ manufacturing line which could be used to manufacture different product categories on the same line.
Mr Kamal Nandi, Business Head & EVP, Godrej Appliances said, “We have always been at the forefront of innovation and customer delight which is a testimony to the immense trust that customers put in our brand. Our growth rate for the past few years has been double of that of the industry rate and we will strive to continue on that trajectory. Through this expansion, we aim to take brand Godrej to even greater heights while showcasing the strength of Indian design and manufacturing expertise at its best. With construction expected to commence by the end of the month, the proposed expansion once complete will allow us to meet the increasing demand of premium products from Indian customers and expand our footprint to an even larger area.”
Today, manufacturing is one of the core strengths of Godrej Appliances, which not only helps in driving profitability but also helps in building its brand image. Both the manufacturing units – in Shirwal as well as Mohali are considered benchmarks in their respective regions and are Platinum Green Co. rated by CII. The new structures will be designed and constructed to qualify for the IGBC Platinum rating.
Godrej has created many milestones in the Indian appliance space – be it in the environment/energy efficiency space, including the launch of the first green AC in the world (2012), launch of the first green refrigerator in India (2001), launch of the first 5 star range of refrigerators (2008), launch of the first inverter AC in India (2005), the first refrigerator with 6 Star Performance(2012) or a pure consumer delight space like the launch of the music refrigerator, DAC (Dynamic Aqua Power Control) Technology, Tilt drum and U-Sonic technology in washing machine or Steam Microwave Ovens and Pizza/Kebab makers in Microwave Ovens.
In recognition for its efforts, the brand has been conferred with many prestigious awards and honors such as the Consumer Superbrand Award (2014-15, 13-14, 11-12, 09-10), ‘Voice of Consumer’ Award by Frost and Sullivan (2014, 2013), Reader’s Digest Trusted Brand- Gold (2015, 13, 12, 10, 09, 08, 07, 06), Business Superbrand (2011,10,08), ET Best Brands (2014-15, 13-14), ET Promising Brand (2014-15); Consumer Superbrand (2009-10), ‘Most Innovative Company’ by Business Standard (2010), India Design Mark award for Eon Frost Free Refrigerators, Green Balance ACs, Glitz Washing Machines and Edge Digi Refrigerator (2015,14,13), National Energy Conservation Award by Govt. of India, Ministry of Power, BEE (2015, 14, 09), Good Design Award by Japan Institute of Design Promotion for Edge Digi Refrigerator (2015) and many more.
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