Mumbai: Festivals are occasions for celebration, and Godrej Appliances, one of the leading players in the home appliances segment in India, promises to make this festive season happier and brighter than ever. This year, Godrej Appliances is giving its customers more reasons to be delighted.
Godrej is providing an impetus to the upcoming celebrations through a festive offer under which Godrej customers will get assured gifts worth up to Rs. 18,100 on purchase of select models. The assured gifts include Godrej Air Purifiers, Portico Bedsheets, Dry Irons amongst others. The offer is applicable from October 1 to November 5.
To make it truly a celebration for the consumer, Godrej Appliances will offer attractive finance options with an easy EMI. Godrej Appliances has always endeavored to provide the most delightful experience to its customers and therefore, to ensure a problem-free usage after purchase, it will be offering upto 10 years warranty on select products. To top it all is the promise of Godrej Smartcare- the after sales service arm of Godrej Appliances which aims to provide a delightful post purchase experience to the customers for years to come.
Commenting on the festive offer, Mr. Prasoon Kumar, National Sales Head, Godrej Appliances said, “We are happy to continue with the Group’s tradition of bringing joy into the lives of millions of Indians. As festivals are an integral part of Indian culture and the best occasion for bonding with family and friends, we want to further spur the festivities through our attractive consumer scheme where we have something to offer to everyone. This is a small endeavour on our part to make the upcoming festivities a truly happy and delightful experience for our customers across India. In the wake of good monsoons and implementation of the 7th pay commission recommendations, this year we are expecting festive demand to be better than last year. Last year, we experienced festive demand of 7-8 per cent and this year we are expecting it to be anywhere between 15-18 per cent- double of last year.”
Ms Swati Rathi, Marketing Head, Godrej Appliances, added, “At Godrej Appliances we strive to deliver best-in-class solutions that are designed carefully to meet our customers’ needs and expectations. Our constant endeavor has been to brighten the lives of our customers through exciting new products and offers, year after year. We have an extensive range of advanced home appliances with relevant technology that are sure to add hugely to the perception of Godrej being an innovative and technologically superior brand in the consumer durables industry. We are optimistic about this year’s festive season. As regards communication, we have a robust print plan in place to talk about our entire product portfolio as well as the attractive consumer scheme. Additionally, we will also focus on visibility on the shopfloor as well as digital media.”
With consumers becoming aspirational and the affordability going up, Godrej Appliances is now focusing on premiumisation across all segments and is expecting a surge in the high end segments across categories in the upcoming festive season as well. Backed by new and relevant products, the company hopes to capitalize on this in the months to come as well.
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