Pune, 8th August, 2018: Godrej Interio kick-started the new year by launching centrally located kitchen gallery at Kenjale Nagar in Bibewadi, Pune. The kitchen gallery dedicatedly deals with modular kitchen design and fulfillments thereby allowing the retail brand to strengthen connect in the western belt.
Spread across 550 sq ft, the kitchen gallery covers a vast and varied display of modular home storage, dining furniture and kitchens. The brand is tapping into this market aided by its loyal consumer base in Pune.
Commenting on the launch, Mr. Anil Mathur, COO Godrej Interio said, “Godrej Interio has a strong foothold in western region owing to its huge brand recall and significant customer base in the region. Pune, rightly termed as the ‘cultural capital of Maharashtra’, holdsimmense potential and through this kitchen gallery we intend to inspire local residents, who are known to enthusiastically celebrate festivals in a larger than life manner. It is a tremendous opportunity for us to tap the retail furniture market and plan new ventures. Our expansion strategy will also involve strengthening of the brand’s presence in Pune, which is the second largest branch for us in the state of Maharashtra contributing nearly 5 crore rupees annually to overall home business revenue. We aim to increase our kitchen business in Pune by 20% through new Godrej Interio Kitchen gallery launches catering to this specific market.”
Mrs. Hetal Iyer, Business Head, Modular Kitchens, Godrej Interio (B2C) says, “Pune is a quality and value conscious market and sales are high for mid-range kitchen products. The city thrives on cultural heritage and celebrates art which reflects in the local home décor and interior segment as well. The brand is overjoyed to grow in such a culturally rich heritage city and aims to provide better branded furniture to consumers. We are going to open around 8 exclusive galleries for Kitchen across Maharashtra in this fiscal year to increase our footprint to 20 galleries in the state. In the next two years, we are expecting revenue of Rs. 1 crore from this exclusive kitchen gallery in the city.”
Godrej Interio has a wide product range meeting requirement of various needs and tastes. The product range includes Steel Chef and Willow Wok which is a premium offering from the brand. The product range has been designed keeping in mind the anthropometric data of Indian women. The modular steel kitchen, the steel chef is tailor-made for the Indian style of cooking offering style and convenience. Godrej Interio already has a prominent presence in the western region attributing to a strong network of dealers and 20 Kitchen galleries in the region.
Additionally, the retail major is aiding in the consolidation of the furniture market which is largely unorganized in India across Tier 1 and Tier 2 cities.
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