~Launches exclusive product ‘Motion Chair’ to make people move for the first time~
Pune, 29th March 2018: Godrej Interio, India’s leading furniture brand in institutional segments with a strong commitment to sustainability and centers of excellence in design, manufacturing and retail launched an exclusive product ‘Motion Chair’ in Pune.
The product was launched by Mr. Anil Mathur, Chief Operating Officer, Interio Division. Aided by this innovative product, the retail brand aims to spearhead and play a significant role in growth across Pune’s health and wellness category.
Office workers today spend many more hours at work vis-à-vis a decade or more ago. Furthermore, most of these hours in office are spent working on the computer or laptop. Remaining seated at the workstation for extended periods force the modern office worker to sit in highly strained postures for longer duration and therefore this innovative product will be a boon for such individuals.
Anil Mathur, Chief Operating Officer, Interio Division said, “The rising popularity of health and wellness products have enhanced demand for new-age office furniture. This huge untapped opportunity spurred us to invest 20 Cr in health and wellness category furniture manufacturing. With 16 % of market share in overall organized office furniture industry, the western market including Pune contributes to 26% of Godrej Interio’s total revenue, with Maharashtra being a dominant market. Currently, the office furniture category in Maharashtra contributes to 7% of the brand’s overall office furniture business revenue annually.”
Throwing light on selecting the launch destination for ‘Motion Chair’ in India, Mr. Mathur said, “Pune is one of the most important markets for us in the country. We always prefer launching new product offerings in such vibrant and growing markets. In addition, a significant and transformative trend can be observed across Pune’s office furniture segment. The concept of office furniture has shifted from mere aesthetic, towards human engineering and this city’s well informed customers appreciate this transformation.”
Godrej Interio has a wide office product range in wellness portfolio meeting different various needs and tastes based on Wellness Insights. ‘Motion Chair’ is based on a unique concept where the product is responsive to the natural postural change needs of the user and enables active sitting and dynamic body movements for overall wellness and efficiency of the user.
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