Model walks the ramp during Grado presents Ashish N Soni at the studio during the Lakme Fashion Week Summer Resort 2019 at Jio Gardens in Mumbai, India on February 1st , 2019.Photo : FS Images / Lakme Fashion Week / IMG Reliance
Mumbai, February 02, 2019: Grado brought on the ramp at The Studio during Lakmé Fashion Week Summer/Resort 2019, the very sharply tailored and styled collection by Ashish N Soni.
Grado, the luxury fabrics and apparel brand from the house of GBTL – Grasim and OCM, unveiled the very exciting men’s wear line by Ashish N Soni, which comprised great fashion options for men. From the popular men’s wear silhouettes, the collection moved to innovative flared trousers, shorts and one-button or double-breasted suits, which covered the full gamut of corporate, resort, casual, sports and ethnic wear genres.
“We are delighted to make our fashion show debut at Lakmé Fashion Week Summer/Resort 2019. Ever since the launch of Grado, we have been going places. Grado has garnered the trust of the consumer as a fashion-forward brand. With the alliance with Ashish N Soni and his fabulous designs, I’m sure our position in the market will further ameliorate. Our fabrics are really world-class, and teamed with Soni’s innate ability to transform them into equally fascinating ensembles; we’ve got a lot to look forward to! I’m sure the range will be diverse and will appeal to a large audience,” said Rajendra Agarwal, mentor, Grado.
“I am glad to be associated with Grado fabrics at their first ever show at Lakmé Fashion Week Summer/Resort 2019. I think the fabrics are absolutely stunning and the drape is impeccable. I thank the Grado team for their constant support and for the synergy between both our teams. It is a great pleasure to work with them for this association and I look forward to more of such collective unity between fashion, style, comfort, and aesthetics,” Ashish Soni said.
Ashish is known for his signature men’s wear that has style, cuts and detailing but with an edgy emphasis on fashion. The checks and stripes – both favorites of the designer, were selected in summer weights with a hint of quirkiness.
Aimed at the global head honcho who has a jet-set lifestyle, Ashish offered trendy options in patterns and lengths. The designer played with checks creatively, as light windowpane versions were surprisingly contrasted and juxtaposed with the well-known traditional Prince of Wales checks.
Giving firm fashion directions, Ashish kept the trousers fluid, wide and cropped at the ankles or calves and the jackets were either single or double breasted with two back vents. An occasional cropped lapel-less jacket made an entry, but the favorites were the kurtas, cropped trousers and jackets trio.
Lapels were mainly peaked with a few notched ones, making an appearance. But a quick entry of the shawl collar was welcome, as it moved from narrow to giant size. Layering was a favorite in the show when asymmetric kurtas and shirts sometimes draped and cowled in front, looked great under jackets and gave more interesting design options.
The return of the waistcoat was a great addition, but for the New Age male, it was worn with the jacket/trousers duo, minus a shirt. The Bundi too, made a quick appearance on the ramp and the bundgala with shorts was an ideal Indo-west fusion fashion direction.
Making a careful selection of the best fabrics there were bursts of bright colors that worked really well with the checks, which in turn, gave the constructions a seamlessly stylish appeal.
When the millennial male wants to up his style and fashion quotient, Ashish N Soni’s 2019 collection presented by Grado will give the right sartorial directions
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