HDFC Life’s latest campaign #HarSapneKaAadhaHissa emphasizes financial planning for the child’s future

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HDFC Life

The film highlights the role of financial planning in enabling children to achieve their goals

PUNE: HDFC Life, one of India’s leading life insurance companies, has highlighted the importance of financial planning for children’s future, in its latest campaign. It is every parent’s goal to fulfill the dreams of their child/children and to provide them with a future that is secure. They are as much a part of their children’s dream as the children themselves. This campaign recognizes and honors the parent’s commitment to their children’s dreams and hence has been named ‘Har Sapne Ka Aadha Hissa’.

The film features the talented Mrinal Kulkarni. The story revolves around a young girl, Mishi, who dreams of becoming a pilot. Her mother shares the dream, she too is a part of it and while Mishi works towards achieving her dream, her mother simultaneously struggles both financially and emotionally to support her daughter enabling her to become a pilot. HDFC Life Youngstar Udaan’s plan enables the mother to systematically plan for funding her daughter’s dream of becoming a pilot.

A Child plan is designed for the purpose of building a corpus that will fund a child’s education even in the absence of the parent. It is a safety net that ensures that the child does not have to sacrifice his or her dreams in case something were to happen to the parent. HDFC Life Youngstar Udaan provides Maturity Benefit options to match the key milestones of a child’s future – Academia, Career, and Aspiration. It offers guaranteed pay-outs as well. It can be purchased online, easily.

Vishal Subharwal – Chief Marketing Officer, Head of Ecommerce & Digital Business, HDFC Life, said

“Every parent wants their child to have the best life and to be able to fulfill their dreams. They are a part of their children’s dreams. Through this campaign, we have tried to show a mother’s dedication and her efforts to ensure that her daughter’s dreams come true. With the help of HDFC Life Youngstar Udaan, she is able to fulfill this dream. One needs to start planning for their child’s future early and continue with the plan in a disciplined manner with systematic payments. These efforts will pay off over the long term.”

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