Health is Wealth! And Wealth is family!!! Celebrate International Family Day with Flamingo Range of products


Mumbai: Although families all over the world have transformed greatly over the past few decades in terms of their structure and as a result of global trends and demographic changes but one can’t think of any better goal than a healthy family…and making that goal a priority means more than just putting it at the top of your list – it means taking action…Literally! On the occasion of International Family Day, Ascent Meditech Limited, a leading player in Orthopedic Soft Goods, Mobility, Wound-care and Healthcare products, brings to you the Flamingo range of Active Lifestyle products that can be used by people across all age-groups for regular day-to-day activities.

While Flamingo products under the Orthopaedic and Healthcare segments cater to the various musculoskeletal and lifestyle-related disorders respectively, the focus of products under the Mobility and Wound segments is directed towards mobility impairment and wound care. The Company also offers a wide range of products. Orthopedic Soft Goods (OSG) for upper extremity, lower extremity & spine. Mobility Aids/Assistive devices to improve the mobility of people a whole range of bandages for home & hospital use. Health care products based on cold therapy & heat therapy.

One of the most popular and therapy products that consumers across the world are trusting is Flamingo Orthopedic Heat Belt, the flagship product of Ascent Meditech Ltd. – a result of years of research, development, and innovation. The Heat Therapy range comprises of Sauna Belt, Heat Belt (Travel) and Premium Heat Belt amongst others.

Cold Therapy range, include Flamingo Cool Pack, Flamingo Cool Eyes and Flamingo Hot & Cold Eyes Mask. Our Cold Therapy products provide relief from stress, injuries, etc.

Our portfolio of products also includes Waist Trimmer, Exercise Cycle and innovative products (i.e.) Diabetic Socks. Waist Trimmer helps to reduce excess weight and reduces unwanted inches. It supports abdomen & captures body heat produced during exercise & increases perspiration around the waistline. An easy to wear product, it is an economical way to reduce excessive weight over the abdominal region. Exercise Cycle helps to strengthen, tonearm & leg muscles as well as for coordination & rehabilitation purposes. It is light in weight and easy to assemble and disassemble. It can be stored anywhere at home/ clinic and is available with an anti-skid rubber bottom. Diabetic Socks is recommended for patients suffering from diabetics, arthritis, foot pain and sensitive foot. Presence of extra padded knitted bottom protects the patient from light injuries and shoe bites.

Mr. Rajiv Mistry, Founder & MD, Ascent Meditech Limited; said, “On the occasion of International Family Day, make Flamingo your family brand choice and pledge to live a healthy and an active lifestyle. Our genuine quality products enable consumers to progress and lead a lifestyle which they desire. In this regard, we have developed products which simultaneously provide relief from stress as well as from pain. Our product range also extends to enhancing fitness and reducing excessive weight respectively.”

Flamingo also offers Premium Thigh Support, Premium Calf Support, Premium Elbow Support, Premium Exercise Band, amongst others. Premium Thigh Support is recommended in arthritis, sports injury & post-surgical rehabilitation care.

Premium Calf Support is designed for injured or weak shin and calf.  It provides compression & support over calf muscles & shin as well as increases blood circulation. Premium Elbow Support provides relief from the pain associated with old age, arthritis, sports injury, etc. It retains heat & uniform compression that helps to reduce pain. It has a specially knit design at the joint region for better flexibility. It has easy elbow movement and better comfort. Premium Exercise Band is used to strengthen, tone, shape muscles. They offer easy & affordable aid to increase strength, stamina, and coordination. They are light in weight, compact and portable. They come in 5 different resistance levels identified by colors. All these products can be used by individuals and in clinics.

The Company has appointed Bollywood superstar Hrithik Roshan as the brand ambassador for their flagship brand ‘Flamingo’. Adhering to international certification standards for medical products, the Flamingo range of 320+ products, are accepted by consumers in 50 countries globally. The epitome of super-human fitness and dancer par excellence, Hrithik Roshan unveiled the teaser of a new consumer awareness campaign titled ‘An Aid for a New Life’ marking his brand endorsement of Flamingo Orthopedic Soft Goods, Mobility, Wound-care and Healthcare products.

The Company has launched its e-commerce platform making its flagship brand Flamingo products available anytime, anywhere across the country. The Company’s e-commerce platform will initially focus on 110 products (available in multiple SKUs) out of the total portfolio of over 320+ products. The product mix maintained for the e-commerce platform comprises of OTC as well as RX products, with the majority being OTC products. The product range is segregated into 6 categories: Comfort Range: For Back, Shoulder, Arm, Leg, Knee, Ankle, Compression Aids and Splints; Premium Range: Regular Premium, Neoprene; Lifestyle Range: For Heat Therapy, Cold Therapy, Back Rest, Cushions, Sports; Pediatric Range: For Kids; Wound-care Range: Bandages for everyday use; Mobility Range: Crutches, Walkers. Products across the 6 categories are available at a discount of 10% to the MRP. Ascent Meditech has tied up with FedEx for product fulfillment across the length and breadth of the country. There is a flat 10% discount for all purchases made on On purchase of Rs. 200 and above, consumers need not pay any Delivery Charges.


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