HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm, has launched a major update to its award-winning smartCMS, world-class hotel website technology specifically created to maximize direct hotel bookings. For a second year in a row, the smartCMS won a Gold Stevie® Award in the Best Software Programming/Design Category in the 2015 American Business Awards, the nation’s most prestigious software-for-business awards program.
This is the seventh generation of HeBS Digital’s proprietary hotel website technology, which traces its origins to the first generation developed by the firm in 2002, and has powered thousands of hotel websites since.
The smartCMS supports fully-responsive design as well as adaptive design and powers both single property websites (from select-service vanity websites to complex full-service hotels, resorts and casinos) and multi-property, brand and multi-brand websites. All HeBS Digital clients are already enjoying the numerous benefits and functionalities of the new smartCMS v7.
The HeBS Digital smartCMS v7 is built with innovative, industry-first technology, allowing for quick reiteration and constant improvements. With this upgrade, all HeBS Digital clients are experiencing increases in overall performance and responsiveness of their entire website by more than 65%, including front-end download speeds and back-end management. They also have access to new modules that are unparalleled in the industry, including a unique Group Module, loyalty program technology and multi-property specific functionalities. HeBS Digital clients whose websites are powered by the smartCMS are enjoying a cost-of-sale per booking of less than 4.5% and revenue increases of 20% or more in comparison to their previous website.
Enhancements and New Features of HeBS Digital’s smartCMS v7:
HeBS Digital’s smartCMS v7 embraces cutting-edge front-end full-stack technologies like HTML5, JSONP, AJAX, SASS, CSS3, and jQuery to deliver the best possible blend of front-end and back-end technology. High-quality images (the CMS supports storage of unlimited high-resolution images) and videos are served over CDN for a seamless and visually rich user experience. The content management system is on a modern web stack – written in PHP language with enterprise-grade Zend Framework – and runs on a fast and scalable cloud hosting platform. The content database is MySQL (redundant, multi-AZ for High Availability); caching and key-value storage is powered by high-performance Redis; customer files are stored securely in redundant block storage and served over Content Distribution Network for fastest possible content delivery. The cloud stack runs behind load balancers, and number of servers vary based on actual demand.
“I would like to thank our application programming, development and design teams who put countless hours into creating and enhancing the smartCMS v7 and making it the industry leading website technology platform” said Jaan Paljasma, Chief Technology Officer of HeBS Digital. “Our talented technology teams were fully dedicated to architecting, developing and enhancing this innovative technology which has a singular objective of maximizing website revenues for HeBS Digital’s clients. We look forward to continuously working to improve the smartCMS and raising the bar on what this type of technology can achieve for our clients: from dynamic personalization and one-to-one marketing capabilities to robust merchandizing and customer engagement functionality.”
“The smartCMS v7 builds on the strengths of HeBS Digital’s award-winning, dynamic website technology to create a direct channel merchandizing platform that is truly unmatched in the industry,” said Max Starkov, President & CEO of HeBS Digital. “The powerful merchandising and content publishing engine of the previous smartCMS technology remains at its core, but new features and modules, user interface improvements, SEO and merchandizing enhancements and updates to existing modules take the smartCMS to another level. HeBS Digital has upgraded all of its clients as part of our commitment of increasing their direct online channel revenues in 2016 and beyond.”
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