‘Every Stay is a Story’ invites guests to create memorable travel stories at Hilton
New Delhi: Having recently celebrated its milestone 100th anniversary, Hilton, the world’s first global hotel company and one of the fastest growing in Asia Pacific, taps into India’s passion for travel with brand campaign, ‘Every Stay is a Story,’ for the India market. In light of rising aspirations amongst Indians who seek interesting travel experiences, the campaign aims to highlight Hilton’s warm hospitality, delivering a multitude of exceptional experiences with each stay, which become stories that last a lifetime.
According to a recent survey conducted by Hilton Honors, the global award-winning guest loyalty program of Hilton,
travel is perceived as a status symbol. Speaking to 2,300 people from 11 Asia Pacific countries
including India, the survey found that over 90 percent of Indians feel that travel brings a sense of pride to them and
acknowledge that it is a significant part of their identity. This positive consumer sentiment
around travel is particularly important to young families and solo travelers.
“Growth of travel and tourism in India continues
to be robust due to rising disposable incomes and a growing inclination towards
travel. With a focus on this upward trend and understanding that Indian
travelers are looking for meaningful travel experiences, our campaign, ‘Every
Stay is a Story,’ encourages travelers to stay at Hilton and experience
rewarding, enriching hospitality, said Manish Tolani, vice president,
Commercial Services, Hilton, India. “Placing our world-class hospitality at the
heart of this initiative, the campaign offers a refreshing outlook against
today’s package-driven hospitality landscape.”
Highlighting the diversity and attributes
of various properties, including the recently opened Conrad
Bengaluru and DoubleTree
by Hilton Goa-Panaji, as
well as Hilton’s outstanding service standards, the campaign weaves
aspirational stories aimed at connecting with travelers across all age groups.
across print, outdoor advertisements and digital platforms through a phased
approach, the initial stages of the campaign introduce the
philosophy, followed by amplification on social media through partnerships with
high-profile influencers. The next chapter of the campaign unfolds with a star
cast to bring to life the unforgettable stories waiting to be experienced at
The campaign features Hilton’s award-winning brands in India, including Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Hilton Garden Inn
and Hampton by Hilton. With a pipeline of
20 properties spread across key locations in the country, including the
upcoming Hilton Goa and DoubleTree by Hilton Jaipur, Hilton is well-positioned
to appeal to a large spectrum of guests in India through its unparalleled, large-hearted
To learn more about Hilton’s properties in India, visit https://www.hilton.com/en/locations/india/. Guests can book their stays directly on Hilton.com.
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