Mclean, Va , USA: Hilton Worldwide (NYSE: HLT) announces plans to reach a milestone 100 hotels in Latin America and the Caribbean this year, with an accelerated 60 percent growth in the portfolio expected through 2017. The momentum in the region’s expansion is underscored by nearly 20 new hotels opened in 2015 to date, a consistently robust development pipeline of more than 60 hotels and the introduction of the company’s industry-leading brands to new destinations throughout Latin America and the Caribbean.
“Hilton Worldwide continues to lead the industry as one of the fastest growing hospitality companies with the largest rooms pipeline. The Latin America and Caribbean region is a key contributor to this success and we are steadfast in our efforts to ensure this growth continues,” said Ted Middleton, senior vice president, development, Latin America, Hilton Worldwide.
As of Q2 2015, Hilton Worldwide has approximately 20,000 rooms at more than 90 hotels and resorts open and welcoming guests throughout Latin America and the Caribbean, including the recent notable openings of the 298-room Hilton Barra Rio de Janeiro; Anselmo Buenos Aires – the first Curio – A Collection by Hilton hotel in Latin America; Hilton Garden Inn Guatemala City – the first Hilton Worldwide hotel in the country; and the 355-room Hilton Aruba Caribbean Resort & Casino.
During 2015 to date, the company has added nearly 20 hotels and approximately 3,000 rooms to the Latin America and Caribbean portfolio including:
An additional 10 hotels and more than 1,200 rooms are expected to open by the end of this year including Hilton Garden Inn Cusco, Peru; Hampton by Hilton Santa Cruz, Bolivia – marking Hilton Worldwide’s first hotel in Bolivia; DoubleTree by Hilton Calama and Hilton Garden Inn Iquique in Chile; DoubleTree by Hilton in Bogota, Colombia; four Hampton Inn by Hilton hotels in Mexico; and Hilton Garden Inn Montevideo, Uruguay.
“There is tremendous potential for portfolio growth in Latin America and the Caribbean, and our development team is exceptional in partnering with owners and properly identifying the right brand for the market and development opportunity,” said Tom Potter, senior vice president, operations, Latin America and the Caribbean, Hilton Worldwide.
Development, Brands and Target Markets
Hilton Worldwide is diligent about the portfolio’s growth in Latin America and the Caribbean and as of Q2 2015, boasts a strong development pipeline of more than 60 confirmed hotel projects and more than 8,000 rooms across Argentina, Bolivia, Chile, Colombia, Dominican Republic, Ecuador, Haiti, Mexico, Peru, Saint Kitts & Nevis, Saint Thomas and Uruguay. Recently signed deal highlights include the introduction of DoubleTree by Hilton in Colombia with two hotels in Bogota; two Hampton by Hilton hotels in Tarapoto and Trujillo, Peru; Hilton Garden Inn Neuquen, Argentina; Hampton by Hilton Santo Domingo Airport and Homewood Suites by Hilton Santo Domingo, Dominican Republic – the first for the brand in the Caribbean; and Embassy Suites by Hilton, Saint Kitts and Nevis, among others.
Hilton Worldwide’s current expansion plans span seven brands: Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites by Hilton, Homewood Suites by Hilton, Hilton Garden Inn and Hampton by Hilton, with approximately 75% of the projects driven by focused service brands. While Hampton by Hilton and Hilton Garden Inn continue to prove successful in attracting both developers and travelers, Hilton Worldwide sees continued interest in the company’s flagship Hilton Hotels & Resorts brand primarily for full-service hotel management agreements in key gateway cities and DoubleTree by Hilton for full-service hotel conversions. The company’s luxury and all suite brands are seeing rising interest due to recent activities generating added recognition such as Curio – A Collection by Hilton debuting its first hotel in Latin America and two more in the Caribbean; the recent rebranding of Embassy Suites by Hilton in the U.S. adding further strength to an already established brand; and the introduction of Homewood Suites by Hilton’s Latin America and Caribbean prototype.
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