· An association (In- film & On- Ground) where Art meets Technology
· 2.0 fandom gets high with Akshay Kumar autographed X-Blade motorcycle
Chennai, November 28,2018: India’s most trusted two-wheeler brand, Honda 2Wheelers India celebrated its exclusive brand association with the most awaited 3D movie of the year – ‘2.0’.
Honda machines are in itself, an expression of art breathed to life with technological prowess & this association truly personify the magna opus VFX spectacle of art and technology.
Get ready to see Rajnikanth with his alter-egos Chitti lighting up the screen along with Honda’s brand ambassador Akshay Kumar in 2.0.
Honda will further power the 2.0 fandom in India. As the movie release date (29th November 2018) approaches fast, Akshay Kumar’s autographed X-Blade motorcycles will be available exclusively for all the 2.0 fans at Honda touchpoints.
Speaking on the association, Mr. Yadvinder Singh Guleria, Senior Vice President – Sales and Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said – “We found striking similarities between 2.0 (#2Point0) and Honda in terms of usage of technology. This Film association powering the mega cinematic experience of the Indian Cinema – 2.0, is the extension of Honda’s Joy of Fun Riding. All 2.0 fans will get to feel the passionate rush of Honda DNA with exclusively autographed X-Blade motorcycles. So stay tuned to check on Honda customer engagements with 2.0!”
Honda will unveil exclusive content of 2.0 to enhance customer experience at various touchpoints through online & on-ground customer engagements. The collaboration is the magnum-opus of the Indian cinema as superbikes come together with superheroes.
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