Gurugram, April 8, 2019: India’s most trusted two-wheeler brand, Honda Motorcycle & Scooter India Pvt. Ltd, today announced its biggest social activism movement #ActivIndia.
Honda is spearheading the mission to create meaningful difference in society fuelled by citizen partnership. #ActivIndia ignites every Indian to exercise their most important form of self-expression – their right to vote.
With lack of transportation often being a hurdle in the world’s biggest democratic process, Honda proposes a fresh solution. Honda is asking every two-wheeler rider to pledge that #KoiSeatNaJayeKhali (no seat should go empty). Ensure that your pillion seat doesn’t go empty when you ride to vote. Ride with your friend, relative, neighbour etc. on pillion & ensure every two-wheeler rides two votes to the polling booth!
Commenting on Honda’s biggest social initiative, Mr. Yadvinder Singh Guleria, Senior Vice President, Honda Motorcycle & Scooter India Pvt. Ltd. said “As a responsible corporate, Honda has always looked beyond business to contribute in empowering India, be it through our various CSR initiatives or even road safety commitment. After gaining the trust of India, Honda is now sparking positive social change and striving to evolve India into #ActivIndia. Together let’s make each citizen socially aware, more responsible and drive the change. Just give a missed call on 9870500111 and support the #ActivIndia movement by taking a pledge to vote.”
Starting 6th April 2019, the first phase of #ActivIndia campaign triggers ‘duty to vote’ as the main action for voters. The movement will further deepen public awareness through campaigns across all 6000 Honda network touchpoints, workplace locations supported by marketing communications across all mediums.
#ActivIndia – Proactive Citizens make a Progressive Nation
Your email address will not be published. Required fields are marked *
Save my name, email, and website in this browser for the next time I comment.
Sign me up for the newsletter!
Notify me of follow-up comments by email.
Notify me of new posts by email.
U.S. Embassy Event Fosters Collaboration for Cleaner Air and Better Health in India
MALAD MASTI ONE OF THE MUMBAI’S BIGGEST STREET FIESTA CELEBRATING ITS 4TH YEAR
The Lumiere Queen 19
GOA PORTUGUESA TURNS 31
MAKE IT MERRIER WITH KIEHL’S THIS HOLIDAY SEASON
2014 The Global Indian New Network (TGINN)