Honda Roars into the Mid-Size Motorcycle Segment

HIGHNESS - CB350 · Classic style meets modern aesthetics: Honda’s originality with a timeless sense of design

Premieres Global Unveiling of Massive, Advanced & Comfortable HIGHNESS – CB350

  • Classic style meets modern aesthetics: Honda’s originality with a timeless sense of design
  • Power at heart: Big powerful350cc, 4 stroke OHC single-cylinder engine with PGM-FI technology
  • Rich thumping exhaust note creates a distinct statement on the roads
  • Segment First Honda Selectable Torque Control (HSTC) maintains rear wheel traction
  • Segment First Honda Smartphone Voice Control system (HSVCS)* – convenient connectivity
  • Segment First Assist & Slipper Clutch ensures less fatigue and more comfort
  • Segment First Advanced Digital- Analogue Speedometer displays real-time advanced information
  • Segment First Full LED Setup (front & back) for extra visibility
  • Comfort & convenience: Wide section rear tyre, dual disc brakes with dual-channel ABS, Engine Start/Stop Switch, Hazard Switch, 15-litre fuel tank
  • Bookings open at Honda’s BigWing dealerships and website from today

NEW DELHI: Making a grand entry in the mid-size 350-500cc motorcycle segment, Honda Motorcycle & Scooter India Pvt. Ltd. today announced its global unveiling of the brand new H’ness – CB350. Built with 9 new patent applications, H’ness – CB350is the 3rd BSVI model in the Honda’s BigWing portfolio – it’s exclusive Premium Bike vertical.

Also marking their Digital presence on this global unveiling of H’ness – CB350 were Mr. Noriaki Abe (Managing Officer, Honda Motor Co., Ltd. & Chief Officer, Motorcycle Operations, Honda Motor Co., Ltd.) and Mr. Masayuki Igarashi (Operating Officer, Honda Motor Co., Ltd., Chief Officer, Regional Operations (Asia & Oceania), Honda Motor Co., Ltd. President, and CEO, Asian Honda Motor Co., Ltd) from Japan.

Speaking on this occasion, Mr. Atsushi Ogata, Managing Director, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Globally, CB series of motorcycles symbolize Honda’s history of challenges. For more than 60 years, Honda has consistently given the prefix “CB” to models representing on-road sports. Also, the riders have always been the focus in the evolution of the CB. It was once again the Indian riders who motivated the development of H’ness – CB350. To this end, the latest technologies are generously reflected in its 9 new patent applications. Today, we are proud to usher in a new motorcycling culture in the mid-size segment with this global unveiling of H’ness – CB350.”

Elaborating on H’ness – CB350, Mr. Yadvinder Singh Guleria, Director – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “The basic value of H’ness is in its majesty which enriches rider’s motorcycling experience to “go further with free spirit”, encounter new roads and landscapes with Honda’s unrivaled reliability. With its authentic roar, upright road presence & a wide range of new values, H’ness – CB350 delivers an unmatched riding performance. H’ness – CB350, proudly takes forward the rich legacy of Honda’s CB DNA and provides the joy of riding through a wide range of situations like daily use in the city or long road trips. Get ready for a true companion that radiates royalty & evokes emotion.”


With an eye on the future and respect for the past, H’ness – CB350 blends Honda’s originality with a timeless sense of design and substantial character. The style resonates with the new-age motorcyclists’ sense of self-expression and uniqueness.

From the dominating front facia with handlebars, suspension, and large wheels H’ness – CB350 looks confident and commanding.

Dual-tone fuel tank* with bold Honda mark provides a heritage-inspired look that attracts every eye on the road. Further highlighting this bold and classic outlook is the big powerful 350cc engine with machined fins.

Stunning 7-Y Shaped spoke alloy wheels compliment the dimension of H’ness – CB350 and announce a distinctive modern roadster look. Chrome plated parts (exhaust, mirrors and fenders) and wider rear section tyre define a bold macho look with retro yet modern appeal.


At the heart of H’ness – CB350 is the big powerful 350cc, air-cooled 4 strokes OHC single-cylinder engine equipped with PGM-FI technology. It delivers a category-leading max torque of 30 Nm@3000 rpm which makes it an easy-going versatile motorcycle be it for daily city commute or longer weekend rides.  The evolved sensors, developed through computer simulations, make it a machine that fully respects the rider’s wish delivering them an ultimate sense of comfort and controllability.

The main shaft coaxial balancer placed on the cylinder eliminates both primary & secondary vibrations, making H’ness – CB350 a perfect companion for longer rides, offering a highly attractive engine feel that transmits throbs from the long-stroke engine.

H’ness – CB350 comes with a large tailpipe of 45mm that optimizes balance with the muffler capacity, producing a bold low-pitched sound. A single one-chamber structure in the expansion chamber helps deliver a rich thumping exhaust note when you wind on the throttle. Exhaust pipes are double skinned to prevent heat discoloration and intact the visual appeal for long.

The engine uses an offset cylinder position that reduces the sliding friction and the asymmetrical connecting rod ensures minimum energy loss while combustion. It uses a closed crankcase with a wall between the crankcase and transmission reducing energy loss due to internal friction.

The air cooling system maintains highly dense air intake to improve efficiency and ensures favorable combustion in all rpm ranges by keeping the engine temperature within the ideal range. The piston cooling jet improves engine thermal efficiency, leading to improved fuel efficiency.  


Exhibiting Honda’s finest craftsmanship that ‘Excites the World’, are 5 segment-first features:

Segment First Honda Selectable Torque Control (HSTC) helps in maintaining rear-wheel traction by detecting the difference between the front and rear wheel speeds, calculating the slip ratio, and further controlling engine torque via the fuel injection. HSTC can be turned ON/OFF using a switch on the left side of the meter. A ‘T’ indicator in the digital display flickers when the system is engaging.

Segment First Honda Smartphone Voice Control system (HSVCS)* allows riders to remain in touch with the world while enjoying the exciting riding experience on H’ness – CB350. To deepen connect of the riders, the DLX Pro variant is equipped with the world’s first-ever Honda Smartphone Voice Control system (HSVCS) developed in-house. The rider can connect his smartphone with the motorcycle via Bluetooth through the HSVCS application. Once connected, the rider can operate the system with controls on the left side of the handlebar to use distinct features such as phone calls, navigation, music playback, and incoming messages. To facilitate complete concentration on riding the information accessed will be communicated from the helmet headset speaker**.

Segment First Assist and Slipper Clutch make the gear shifts smoother while reducing clutch lever operation load ensuring less fatigue and more comfort during rides that involve frequent shifting. 

The heritage-inspired Segment First Advanced Digital – Analogue Speedometer presents intelligent information on the go. It integrates details like HSTC, ABS, side stand indicator with engine inhibitor, ECO indicator, mileage features, HSVCS, gear position indicator, and battery voltage meter. The ride experience is further enriched with fuel efficiency details displayed in 3 modes – real-time mileageaverage mileage, and distance to empty.

Segment First Full LED Setup (both front & back) allows the rider to banish the darkness and light up the darkest of paths also adding oomph to the style quotient.


Dual-channel ABS prevents wheels from locking when brakes are applied in an emergency or when operated on slippery roads ensuring a greater sense of confidence. Anchoring the motorcycle is a large 310mm disc brake upfront and 240mm rear disc providing adequate braking performance.

Large section front suspension not only enhances the massive imposing image but also provides immense comfort on rough roads. The pressurized nitrogen-charged rear suspension provides highly responsive rear damping performance.

Engine Start/Stop Switch gives the convenience of turning off the engine on brief stops with a flick of a switch. Ensuring the safety of riders in low visibility conditions is the Hazard Switch feature.

Chrome-plated dual horn* not only adds to the rider’s convenience but also amplify the premium look.

19-inch front tyre exhibits a distinctive modern roadster style along with increased stability in different road conditions. Giving a comfortable lower stance is 18-inch 130 section rear tyre for enhanced ride quality and improved overall road grip.

The half-duplex cradle frame in the steel pipe is used for a soft steering feel. The load allocated to the front is optimized by mounting the engine at a low position to lower the center of gravity, which immensely impacts the overall riding feel and maneuverability of the motorcycle.

A highly rigid box-section steel tube is used for the swing arm to effectively reduce distortion and transmit the torque of the driving force to the road surface improving overall comfortable riding feel. 

Tailored for complete control, the riding position features a closely set handlebar and a positional relationship between seat and footrest has been designed to allow the rider to hold on firmly in any riding condition.

A dual seat with superior cushioning is provided to make your daily and highways ride immensely comfortable. A fuel tank capacity of 15 liters gives a sense of freedom from frequent pit-stops during long rides.


Starting today, Honda has opened the bookings for H’ness – CB350 at its premium BigWing dealerships.

H’ness – CB350
VariantDLXDLX Pro
ColourPrecious Red MetallicAthletic Blue Metallic &
Virtuous White
Pearl Night Star BlackPearl Night Star Black & Spear Silver Metallic
Mat Marshal Green MetallicMat Steel Black Metallic & Mat Massive Grey Metallic

Honda will also be offering a special 6-year warranty package (3 years standard + 3 years optional extended warranty) on H’ness-CB350.

“Excites The World” campaign: From this year, Honda will expand the Big Wing network all across India for customers to receive the full experience and understanding of the product from specialized dealerships. “Excites the World” will be Honda’s slogan to promote the Big Wing network in India. Driven by never-ending challenging spirit, Honda’s world-class motorcycles with advanced technologies will offer the joy of exciting riding to customers. 

Customers can also visit for more details.


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