Austin, Texas: With great excitement, USA-headquartered Hospitality Financial and Technology Professionals (HFTP®) has announced an extended partnership with the China Hospitality Technology Alliance(CHTA) for the purpose of furthering each association’s resources used to educate and certify hospitality technology professionals. The partnership between HFTP and CHTA is the latest step in HFTP’s long-term plan to fully expand across the globe.
“HFTP is grateful to partner with an amazing association such as CHTA,” explains HFTP CEO, Frank Wolfe, CAE. “By working together, both associations will be able to fully realize the goals we have set before ourselves. It is HFTP’s hope that CHTA members will take full advantage of the many resources, education and certification opportunities, and research that HFTP has to offer.”
Perhaps the most exciting element of the partnership, CHTA will jointly develop an additional localized hospitality technology certificate that would be a precursor to the Certified Hospitality Technology Professional (CHTP) certification offered by HFTP. To date, the CHTP program has certified numerous individuals dedicated to the advancement of both hospitality and technology.
Additionally, the partnership between HFTP and CHTA ensures the visibility of both associations at various industry events. Event attendees will greatly benefit from the partnership as they will be able to meet with representatives from CHTA at HFTP’s Hospitality Industry Technology Exposition & Conference (HITEC) as well as HFTP representatives at CHTA’s Global Conference. HITEC, produced by HFTP, is known as the world’s largest hospitality technology show and CHTA is recognized as the authoritative resource for hospitality technology in the Greater China and Asia region.
“CHTA has been fully supported by the hospitality industry here in China and across the Asia-Pacific region as the only place to go for technology trends and innovative solutions for the future of the hospitality technology industry,” said Jing Zhu, CHTA chair and CEO. “The partnership between CHTA and HFTP will help both of our organizations develop new education and market research opportunities that will transform all previous advancements.”
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