Two of the UK’s leading travel organisations working with independent hotels, have today announced a new partnership. The collaboration between hotel representation company HotelREZ and Best Loved Hotels, will focus on helping independent properties grow their share of hotel reservations.
With over 20 years experience, Best Loved Hotels is a brand recognised for marketing superior quality, independent hotels, to discerning travellers across the UK and Ireland; through a comprehensive website and social media presence, as well as extensive marketing campaigns and strategic partnerships.
The partnership with HotelREZ Hotels & Resorts, will now allow Best Loved member hotels to be able to also reach thousands of travel agents, corporate and consortia bookers via the Global Distribution Systems (GDS), as well as offer them additional connectivity solutions to OTAs and direct bookers via the HotelREZ call centre. Furthermore, the HotelREZ team will support and encourage the independent hoteliers to bid for lucrative RFP contracts with relevant corporate bookers, and provide them access to an exclusive set of global sales programmes and preferred partnerships.
As the new generation of millennial travellers becomes instrumental to the hospitality sector; and with it increased demand for independent and unique accommodation options, that are able to offer more authentic travel experiences; the two companies seek, with this partnership, to champion the independent hotel cause and their unique hotel portfolios.
Mark Lewis, CEO and owner of HotelREZ Hotels & Resorts, explains:
“I am delighted to announce this new partnership with Best Loved Hotels. Together, we will be able to offer any hotel in the Best Loved programme with a far greater market reach, by exposing them to thousands of travel agents and corporate bookers worldwide, who book mostly via the GDS.”
“On the other hand, our own hotel members will also be able to benefit greatly from Best Loved Hotels’ services. By entering the programme, hotels get a chance to be a part of an innovative and exclusive online channel, offering them direct bookings and great exposure in both the UK and Irish markets.”
Julian Ebbutt, MD of Best Loved Hotels commented:
“HotelREZ was a natural partnership for us, as they also specialise in the independent hotel market. By combining their distribution services and corporate market knowledge, with our online marketing and e-commerce experience, we intend to provide the independent properties on the Best Loved Hotels programme, with an even greater return on investment.”
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