SaaS stands for Software as a Service, which is one of the more popular industries these days. Just like any industry, it requires marketing and lead generation. Through proper marketing and lead generation, SaaS companies can garner many potential customers and improve their ROI.
Some marketing strategies don’t result in many leads, but might otherwise benefit the company in other ways. In this article, we’ll explore six functional and reliable marketing strategies to improve your lead generation as a SaaS company.
Content marketing has been a staple of the marketing industry for a while now. As a SaaS company, there is a lot of content you can make about your unique product. One of the best ways to convey your message to your target demographic and generate leads is by making the content in an appropriate format.
Younger generations are less likely going to read eBooks, and older generations aren’t likely going to participate in complex challenges – one content format that every demographic finds enjoyable and digestible is quizzes.
If you want to create a quiz that generates leads, you’ll have to use the best quiz builder on the market. The internet is chock full of fantastic business oriented quiz building software that you can use in your lead generation efforts – with a link to your lead capture page.
While quizzes are a fantastic form of content that fits most demographics, other types of content people like are blogs, infographics, and videos. Videos are an incredibly popular form of content that is very simple to utilize and market.
SEO and content marketing go hand in hand. SEO stands for search engine optimization, and it’s the process of helping your content or your website appear in standard searches on the most popular search engines such as Google, Yahoo, Baidu, Excite, DuckDuckGo, and others.
SEO is centered around increasing web traffic, and implementing proper SEO will supplement your lead generation by quite a considerable margin. The more people come to your website, the more potential customers you’ll have.
SEM, on the other hand, stands for search engine marketing. SEM constitutes all of the advertisements that you see on search engines (sponsored or premium content). What makes SEM one of the best lead generation marketing strategies is the fact that it’s very flexible, budget-friendly, and cost-effective.
Referral marketing is one of the most natural ways to market your product. If you’re a SaaS company, referral marketing could be one of the best ways to generate leads, ROI, and garner new clientele.
The SaaS industry is very competitive, and embracing good reviews, enticing your existing customers to share your products through rewards programs, competitions, and in-software benefits is a fantastic way to generate leads.
Another very efficient way to generate leads in this manner is through integrations. If you offer multiple software pieces within your SaaS operation, you’ll want to unify them in a single product suite. Refer to your software at any given point and make your customers suggest your products to generate natural leads.
Social media is one of the most important marketing platforms in today’s day and age. Marketing your SaaS product on social media is one of the best ways to generate as many leads as possible.
Depending on your social media of choice, you’ll want to have a different approach. Social media marketing and content marketing go hand in hand, as social media is one of the best places to present your content.
Some social media sites might have ways to help you get the message out there. Your content should be garnering leads as much as possible, and social media marketing should ensure that your content reach is as wide as possible.
Particular social media platforms will allow you to generate leads directly through their services. Social media is elaborate and has been used by businesses for a long time. It will enable you to pull your desired demographic to your lead capture page, thus generating natural leads.
PPC stands for Pay Per Click, and it’s a viable advertisement strategy used to capture leads and generate outstanding ROI. PPC is a very useful channel to capture leads for your funnel and is a suitable form of marketing for SaaS companies.
PPC works so great because it directly promotes your lead capture page. Through PPC, you can convey your message quickly, efficiently, and lead your potential customers to your lead capture page of choice.
Another way that PPC benefits the lead generation process is that it’s fully automatic. Yet another fantastic thing about PPC marketing for SaaS lead generation is that you can target specific demographics with industry-related keywords.
CTA stands for the call to action, and it’s one of the best marketing methods out there. You can use a CTA at the end of any content to call upon your clients or potential clients to visit your lead capture page and share it if they wish to do so.
Including a CTA at the end of your content, in your emails, and even in your software will drastically improve lead generation. When creating a unique CTA, you’ll want to be brief, attractive, and inviting – doing this will result in fantastic prospect generation.
Based on the industry, SaaS can be a very competitive place to be. Marketing makes good businesses stand out from bad ones, and lead generation is the key that leads to more customers and clients.
If you keep these six marketing strategies in mind when you’re generating prospects for your Saas business, you’ll have an easy, lucrative, and productive time doing so.
Author Bio: Angela White is an ed-tech enthusiast with a passion for writing for the consumer market in the areas of product research and marketing using quizzes and surveys. Having a knack for writing and an editorial mindset, she is an expert researcher at a brand that’s known for creating delightfully smart tools such as ProProfs Quiz Maker.
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