New PCs, printers, and services keep enterprises and SMBs agile and productive in the midst of change
NEW DELHI: HP has announced a range of new innovations designed to meet the needs of businesses with hybrid workplaces and distributed workforces to make remote employees as productive, connected, and secure as possible while seeking cost-effective ways to buy and manage IT.
“HP’s new innovations are customer focused and will create benchmarks across its PC, print, and services portfolios. With organizations prioritizing their investments in technology to enable their employees with flexible, hybrid working environments, HP aims to offer them the best experiences on the devices, performance, and essential support,” said Ketan Patel, Managing Director, HP India Market.
“A key focus for us will be Small and Medium Businesses who contribute nearly a third of our GDP and generate employment for millions. As SMBs are trying to bounce back after the pandemic, they will benefit immensely from HP Business Boost which will provide the right devices, technology, collaboration services, and productivity tools to unlock innovation for the customers and drive growth,” he added.
SMBs are a critical component of the Indian economy and technology plays a pivotal role in helping their growth. The HP Asia SMB Outlook Report 2020 reveals that Indian SMBs are banking on Digital Transformation to rebound from the COVID impact and are more confident than their Asian peers in bouncing back post-COVID. SMBs in India recognize the importance of going digital to revive their businesses. Three-quarters (75%) of the surveyed businesses believe that digital adoption is essential or very important to their success.
As Indian SMBs look to capture future growth opportunities, HP as their long-standing partner is offering innovative solutions like Business Boost to help them realize these priorities and drive digital transformation.
Enhanced PC solutions to enable new ways of working
The future of work has accelerated on a dramatic scale with several years’ worth of transformation happening in mere months. Employees rapidly shifted to working from home, businesses big and small raced to replace physical transactions, connections, and workflows with digital counterparts, and students and teachers adapted to online learning. As hybrid organizations and workplaces become the new standard, IT departments are focused on making remote employees as productive, connected, and secure as possible.
To address this new reality, HP today introduced a range of enhanced PC solutions designed to address a variety of rapidly evolving work environments, providing flexibility for partners and customers of all sizes.
The HP ProBook 635 Aero G7, the world’s lightest AMD-based business notebook [i], is designed to keep users productive in the home or office or on-the-go with a starting weight of under one kg[ii] and long battery life.
Highlights of the HP ProBook 635 Aero G7include:
HP’s other new PC innovations include:
Reinvented print solutions deliver value, simplicity and efficiency
The shift to remote and distributed workforces has accelerated many companies’ efforts for remote management and digitized workflows. As customer buying behaviors continue to evolve – everyone – from large enterprises, governments, SMBs, and individual employees- has had to adapt to new workspaces and digital business methods.
In response to these changing dynamics, HP launched new print products, services, and solutions optimized to enable new ways of working, new ways of managing, and new ways of buying.
The HP LaserJet Enterprise 400 Series is HP’s smallest enterprise printer providing seamless remote management and the world’s most secure printing experience:
HP also announced a new version of HP FutureSmart firmware – enabling a consistent, secure operating system across HP’s entire enterprise printer series. Launching with the LaserJet Enterprise 400 series, FutureSmart 5 provides customers investment protection, additional security protections, and readiness for advanced cloud-based workflows.
HP’s other new Print innovations include:
Delivering new ways of buying and managing
HP understands the complexity and challenges businesses face in today’s unpredictable climate. It is therefore bringing to market a new solution-oriented program providing peace of mind and ultimate productivity. HP Business Boost provides the right technology, security, and support services enabling SMBs to manage the workforce evolution at an affordable monthly cost.
With SMB owners planning to adopt options for employees to work from home in the long-term, they are looking at options that can help them manage, protect, and support their remote employees while ensuring business continuity. According to the HP Asia SMB Outlook report 2020, one in four Indian SMBs aim to migrate more processes to digital and one in three will use online meeting and digital tools as strategies to rebound from the pandemic.
Through HP Business Boost, HP is providing the practical support SMBs need to thrive post-pandemic:
These new innovations and solutions were announced at HP Reinvent, HP Inc.’s annual global partner event. At the event, HP also issued a call-to-action to its partner community to lean into driving meaningful change across the global IT industry in the three pillars of Sustainable Impact: people, planet, and community – with an emphasis on racial and gender equality. Diversifying the IT channel ecosystem is a central component of HP’s new Amplify channel partner program launching November 1.
i] Based on HP’s internal analysis of business notebooks with AMD processors, preinstalled encryption, authentication, malware protection, BIOS-level protection and passing MIL-STD testing as of August 2020. Lightest based on lowest weight configuration.
[ii] 250 nit panel, HP Sure View Reflect, multiple SODIMMs, WWAN, 53Whr battery, and backlit keyboard not available on configurations starting at less than 1 kg.
[iii] HP Sure View Reflect integrated privacy screen is an optional feature that must be configured at purchase and is designed to function in landscape orientation.
[iv] Wireless access point and internet service required and sold separately. Availability of public wireless access points limited. Wi-Fi 6 is backwards compatible with prior 802.11 specs. The specifications for Wi-Fi 6 (802.11ax) are draft and are not final. If the final specifications differ from the draft specifications, it may affect the ability of the notebook to communicate with other 802.11ax devices.
[v] WWAN is an optional feature, requires factory configuration and separately purchased service contract. Check with service provider for coverage and availability in your area. 4G LTE not available on all products, in all regions.
[vi] Applies to HP PCs, Workstations and Displays manufactured after January 2019. Based on most Gold and Silver EPEAT® registrations by meeting all required criteria and achieving 50-74% of the optional points for EPEAT® Silver and 75-100% of the optional points for EPEAT® Gold according to IEEE 1680.1-2018 EPEAT®. Status varies by country. Visit www.epeat.net for more information.
[vii] Select household wipes can be safely used to clean HP Elite, Workstation PCs and HP Pro 635 Aero G7 up to 1,000 wipes: See wipe manufacturer’s instructions for disinfecting and the HP cleaning guide for HP tested wipe solutions at How to Sanitize Your HP Device Whitepaper (http://h20195.www2.hp.com/v2/GetDocument.aspx?docname=4AA7-7610ENW) Not applicable to HP Elite c1030 Chromebook.
[viii] Subject to change without notice
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