Mumbai: ICICI Bank, today announced its partnership with MakeMyTrip, the country’s leading online travel company, to launch a range of co-branded credit cards tailor-made to suit the aspirations of the rapidly expanding segment of travel enthusiasts in the country. As part of the agreement, ICICI Bank will offer two types of credit card – MakeMyTrip ICICI Bank Platinum Credit Card and MakeMyTrip ICICI Bank Signature Credit Card.
The cards provide customers attractive lifestyle privileges as well as the opportunity to convert their daily spends on the card to MakeMyTrip ‘MyCash’, the reward currency of the travel portal. Each reward point earned as ‘My Cash’ has a value of Re 1. It can be redeemed across an array of categories on the travel portal such as air-travel, hotel booking, holiday packages. Additionally, customers can also use it to redeem for vouchers of partner merchants of MakeMyTrip for categories including cab aggregators, online movie ticketing platforms, e-commerce portals among many others. Further, customers also get the advantage of joining benefits, additional bonus reward points from the Bank on specified spends on the card, complimentary access to domestic airport & railway lounges and ‘MMTBLACK’ & ‘MMTDOUBLEBLACK’ – loyalty programmes of MakeMyTrip.
These cards are powered by the ‘VISA payWave’ contactless technology that enables the cardholder to make payments by simply tapping the card at contactless enabled terminals in more than 48 countries including India. The card can also be used by dipping or swiping at non-contactless merchants.
Commenting on the new addition to the credit card portfolio, Mr. Anup Bagchi, Executive Director, ICICI Bank said, “We are delighted to partner with MakeMyTrip to introduce a compelling co-branded proposition for the expanding segment of Indian consumers who are travel enthusiasts. Our research indicated that customers are looking at newer card reward propositions which provide them the flexibility to accumulate reward points and redeem them for travel and entertainment related spends. In line with this customer requirement, the new co-branded card offers customers unmatched benefits on travel related spends. We believe that this card will be yet another imperative addition to our existing range of credit and debit cards.”
Mr. Rajesh Magow, Co – Founder and Chief Executive Officer, MakeMyTrip, said; “We are pleased to partner with ICICI Bank and look forward to affiliating with a brand as committed as we are to building customer relationships and enhancing customer loyalty. This partnership will deliver most meaningful and distinctive value proposition to our customers making it the most rewarding way to travel.”
To pre-book any of the two variants of the MakeMyTrip ICICI Bank, SMS ‘MMTCard’ to <5676766> and our customer care executive will contact the customer. Shortly, interested customers will be able to book these cards through the Bank’s website & branches as well as on MakeMyTrip’s website and mobile application. ICICI Bank pre-qualified customers will have the advantage of being able to generate cards instantly and transact seamlessly.
Exclusive benefits with the range of MakeMyTrip ICICI Bank cards include:
To know more about the credit cards, visit https://www.icicibank.com/Personal-Banking/cards/Consumer-Cards/Credit-Card/makemytrip/signature-card/key-privileges.page
The launch of MakeMyTrip ICICI Bank cards comes close on the heels of an array of new initiatives undertaken by the Bank to bring forth card propositions for new customer segments as well as world-class exclusive spends campaigns. It includes range of cards in association with iconic brands like Manchester United and Ferrari among others. The Bank is also the first to introduce in the country pioneering innovations including contactless cards, leveraging upon the Host Card Emulation (HCE) technology that enabled cards to be stored electronically in the bank’s mobile app enabling customers to make payments in physical stores from the mobile phones. It also is the first to launch availability of instant credit card online for its pre-approved customers, which can be used to transact online immediately.
ICICI Bank services its large customer base through a multi-channel delivery network of 4,867 branches, 14,394 ATMs, phone banking, internet banking (www.icicibank.com), mobile banking, banking on Facebook & Twitter and ‘PocketsbyICICIBank’ the country’s first digital bank on mobile (as at June 30, 2018).
* Based on the aggregate worth of benefits on the signature variant of the MakeMyTrip ICICI Bank Credit Card with an average annual spend of Rs. 10 Lakh using the card.
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