iMARS Communications has won a tender to implement
information and communication campaign to promote physical culture, sport and
healthy lifestyle among citizens of Russian Federation as part of the
implementation of federal project «Sport is a way of life». The agency will be
responsible for creation and implementation of the project’s integrated
promotion creative strategy, as well as organizing of information support for
Federal project «Sport is a way of life» («Спорт –
норма жизни») includes creating the conditions to physical training for all
categories of inhabitants, increasing the number of sports objects for
citizens; establishment centres of the Ready for Labour and Defence (GTO)
complex test, professional development of sports staff. The project will be
iMARS Communications is
one of the leading Russian market players providing the full range of
communications services. It is an independent company with a head office in
Moscow, a subsidiary in Beijing, China, and a vast network of international
partners. In 2016 iMARS was ranked 64 in the GLOBAL TOP 250 PR AGENCY RANKING
(The Holmes Report), since 2017 has been holding the 57 position in the PRWeek
Agency Business Report. The agency
is a member of industry associations:
the Russian Public Relations Association (RASO), the Association of Russian
Communications Agencies (AKAR), the Russian Communications Consultancies
Association (AKOS), the Russian Association of Communication Directors and
Corporate Publishing (AKMR), the Russian Managers Association, IAEE, PRCA. The
executed sports projects of iMARS embrace a whole series of press tours on FIFA
2018™ host cities, conducted jointly with the Federal Agency for Tourism of the
Russian Federation and the 2018 FIFA World Cup Russia™ Local Organising
Committee (LOC), the World No-Tobacco Day sports festival.
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