Yeshasvani Ramaswamy, the founder of Culturelytrics Pvt. Ltd. and an expert in strategic business modeling and predictive analytics in conversation with media about the made in India AI platform that can define and measure the culture of an organization, on the “Impact of COVID-19 on Startups” and “how the COVID-19 has been impacting the economy and M&A scenarios in India?”
Q.Impact of COVID-19 on StartupsThings are happening at an unprecedented level world over. From an investment standpoint, I think startups in the area of health tech will have it the best. The whole pandemic has shown the world the need to connected, safe and also educated. Tech is a great connector and if it helps lives being saved at low costs, it could be a game-changer. But overall it will be a wait and watch approach is what I feel.The start-up vibe is built on that core team, that energy a and zeal a lot of which cannot be replaced with either tech or from work from home environments. It’s a huge distraction for startups especially running operations.Startups will have to evolve and adapt. It will be interesting to observe how the start-up businesses innovate and also buffer funding tasks in their business plans for such contingencies. Engaging their customers in innovative ways in these times can make the difference between survival or shut down for a lot of them.
Q. How the COVID-19 have been impacting the economy and M&A scenarios in India? Resilience is an integral part of any organizational culture and the COVID pandemic that surrounds us gives us an opportunity to reassess our relationships. Core intrinsic values are what binds us together and our clients also appreciate that. This pandemic has hit the reset button on so many levels of the way business will be managed henceforth. These are testing times for leaders and no doubt that culture has never been as important as it is today. It’s all about grit, resilience and creating innovative ways to deliver value and stay connected to your customers.
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