Mumbai: L’Oréal India today announced IMT Ghaziabad as the national winners of their flagship international business game ‘Brandstorm’. IMT Ghaziabad beat 700 teams across 21 B-school campuses to win Brandstorm and were up against NMIMS Mumbai, SIBM Pune, IIM Lucknow and SCMHRD Pune in the finals. Aanchal Rawal, Dewas Agarwal and Gaurav Malhan will now move to the International leg of the competition in Paris to compete against 45 countries.
Brandstorm challenges students to take on the role of innovation and digital leaders for a four to six month business journey where they work on real life challenges and are coached by top L’Oréal executives. For the 2016 edition, Brandstorm and L’Oréal’s La Roche-Posay brand invited students to work on a case study focused on attracting a new range of 15 to 25 year old consumers. For the first time, the concept to be developed by the students was based entirely on digital technology.
The jury included Bobby Pawar, MD Publicis Worldwide, Jean-Christophe Letellier, MD, L’Oréal India, Mohit James, Director-HR, L’Oréal India, Sandeep Kirpalani, Director, Luxe & Active Cosmetics, L’Oréal India, Shashibhushan Udyavar, Head Digital, Consumer Products Division, L’Oréal India. Team IMT Ghaziabad won the national finals for their out-of-the-box creativity, excellent team work, innovative digital ideas, thorough market research and an overall well-integrated campaign presentation. The ideas will be further fine-tuned to compete at the global finals.
Mohit James, Director-HR, L’Oréal India said, “ It is great to see so many students diligently participating in L’Oreal Brandstorm every year and we take great pleasure in hosting such creative events that bring us closer to potential employees. Brandstorm has become a strong attraction tool for us to engage with universities and business graduates. Our aim is to give students a real life business scenario, one that covers all aspects of beauty marketing from product development to consumer insights and integrated marketing communication. Through Brandstorm we share our passion for the beauty industry with a pool of young and upcoming talent.”
Expressing their exhilaration over winning the national finals, the team from IMT Ghaziabad said, “This was the first time IMT Ghaziabad won this and we are going to live our dream of representing India globally. To qualify from 33 teams from the same college to being the winning team nationally is really an achievement for us and we are motivated to do our best to bring home the international trophy.”
Conceptualized and launched in 1993, L’Oréal Brandstorm provides a unique opportunity for marketing students to unleash their creativity and to apply their ground-breaking ideas to one of L’Oréal’s international brands. The challenge is to either develop a new product line or service innovation for the brand with a fully integrated marketing plan and launch campaign.
Brandstorm also introduced this year, the free e-learning platform “Path to Win”, developed in partnership with Cross Knowledge, the global leader in digital learning solutions. Through “Path to Win”, students will have the possibility to communicate directly with professors and L’Oréal executives before presenting their big idea during the International Finals in Paris.
You can follow Brandstorm digitally on:
Instagram Hashtag: #brandstorm
Twitter: @bstormofficial – http://twitter.com/#!/bstormofficial #brandstorm
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