New Delhi, November 20, 2018: Travelers in India are increasingly using digital technology and platforms such as voice search, digital payments, e-tickets, social media etc to plan, manage and enhance their travel experiences. For the second consecutive year, India is being ranked as number one on Travelport’s 2018 Global Digital Traveler League Table.
These are among results from the Travelport 2018 Global Digital Traveler Survey of over 16,000 travelers from 25 countries which include other key insights for the India market:
Commenting on the research, Travelport Managing Director for Asia Pacific, Middle East and Africa, Mark Meehan said:“India, as an emerging nation, is moving forward with a strong momentum of digital transformation across businesses and consumers alike. Irrespective of the age group, consumers want the convenience of mobility and technology on their finger-tips for all their travel related requirements. The growing proliferation of internet and smartphones in India will further strengthen this trend. We, at Travelport will continue to innovate, inspire and experiment with ways to use new technologies to enable the industry to ride this trend and enhance the experience of selling, buying and managing travel continually better.”
The 2018 Global Digital Traveler League Table
The report also includes the 2018 Digital Traveler League Table, with India crowned champions for the second year in a row as the country with the most digitally-advanced travelers. The standings are based on a combination of the main indicators of using technology to enhance the travel experience. For example, India’s top position is maintained due to 69% of the country’s travelers using voice search, over 60% wanting digital room keys and 88% saying they are influenced to travel by friends on social media.
The countries are ranked as follows (*= new country surveyed in 2018):
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