The ‘Good Creator Co. x Dabboo Ratnani Creator Calendar 2022 curated by MissMalini’ is a first-of-its-kind collaboration to showcase the top influencers in India in a unique and glamorous avatar. This will be the second calendar released this year by the celebrity photographer along with his annual Bollywood star-studded calendar.
INDIA: Good Creator Co. India’s largest creator ecosystem unveils for the first time ever – ‘Good Creator Co. x Dabboo Ratnani Creator Calendar 2022 curated by MissMalini.’ The calendar features 12 top content creators and influencers from diverse fields styled by 12 of India’s most prominent designers, highlighting the large impact content creators have today, and further expanding on the term ‘celebrity’ by featuring influencers as the new-age celebrities in a truly unique calendar.
Showcasing leading influencers across a spectrum of fields—from fashion, beauty, fitness, comedy, food, lifestyle to gaming and news, the ‘Good Creator Co. x Dabboo Ratnani Creator Calendar 2022 curated by MissMalini’ features the following influencers, styled by leading fashion designers.
The ‘Good Creator Co. x Dabboo Ratnani Creator Calendar 2022 curated by MissMalini’ has been carefully conceptualized and curated by Dabboo Ratnani and MissMalini (also a Co-founder at the Good Creator Co.) to highlight influencers who have carved their own special niche in the digital realm—YouTubers CarryMinati, Be YouNick, and Prajakta Koli has created a sensation with their gaming and comedy videos. Meanwhile, Mr. Faisu and Mrunal Panchal have taken the short-form video content world by storm. While Melvin Louis is a renowned dancer and a choreographer, Ranveer Allahbadia, who had started as a fitness YouTuber, has diversified into a social media entrepreneur. At the same time, Sushant Divgikar is a psychologist, a model, a singer, as well as a drag queen icon, while Masoom Minawala is a leading fashion blogger and an entrepreneur. Furthermore, Faye D’Souza has been taking on the world with digital journalism, Malini Agarwal was India’s first-ever digital influencer, and Pooja Dhingra is a pastry chef who opened the country’s first macaron store. In addition to their uniqueness, each of these creators has one thing in common – they are “Good Creators” not only in their quality of work but the intention behind it.
By featuring 12 noteworthy personalities in the Indian influencer ecosystem, the ‘Good Creator Co. x Dabboo Ratnani Creator Calendar 2022 curated by MissMalini’ puts them on the same stage as Bollywood A-listers, and closing the gap between them. There is no doubt that creators are equal to the superstars of today and it is that which this calendar wishes to proudly highlight. Not only that, but the well-rounded calendar also marks the Good Creator Co.’s first project to further support and empower the rapid growth of the Indian influencer community—an initiative that the platform aims to undertake across all its IPs in the near future.
Priyanka Gill, Co-Founder, Good Glamm Group said, “We are thrilled to announce the launch of the ‘Good Creator Co. x Dabboo Ratnani Creator Calendar 2022 curated by MissMalini’. At the Good Glamm Group, we have always believed in the content-creator-commerce strategy and the out-size impact that content creators have. This first-of-its-kind calendar further reaffirms our belief in the same. It is a critical property for us as it helps highlight the mighty power of creators in building influential brands of today and the future.”
Malini Agarwal, Co-Founder of Good Creator, Founder & Creative Director MissMalini Entertainment, said, “We at the Good Creator Co. are excited to have worked with Dabboo Ratnani for this year’s groundbreaking calendar! The ‘Good Creator Co. x Dabboo Ratnani Creator Calendar 2022 curated by MissMalini’ is in line with the refreshing spirit of the new year by highlighting famous uber-talented influencers and content creators from various creative and crucial circuits. The past 2 to 3 years have witnessed the definition of ‘celebrity’ changing, evolving, and broadening to include influencers and content creators flourishing in the booming digital landscape—it no longer means only traditional A-list celebrities and we are glad to say that Good Creator Co. is taking a step in the direction of highlighting this. It has been an absolute delight to curate this calendar and work with the incredible Dabboo Ratnani whose calendar I have always dreamed of being part of. Being able to launch this incredible IP at the Good Creator Co. as our first project means we’re off to a good start to the year!”
Dabboo Ratnani mentioned, “I have always been passionate about shooting picturesque shots with actors and associating it with the dates of a calendar. In today’s era, creators have an unprecedented influence on the world and thus releasing an additional calendar dedicated to these unique creators with Good Creator Co. I have loved curating this calendar with MissMalini and seeing this idea turn into a reality. I am ecstatic about this calendar that features some iconic creators whom I have shot in a never-seen-before avatar.”
Early this January, leading influencer management, marketing, and analytics platforms Plixxo, MissMalini, Winkl, and Vidooly—all the influencer companies of the Good Glamm Group—came together and consolidated under one independent umbrella—Good Creator Co.(GCC). The platform is co-founded by Malini Agarwal, Nowshad Rizwanullah and Mike Melli (from MissMalini Entertainment), Rahul Singh and Nikhil Kumar (from Winkl), and Subrat Kar, Nishant Radia, and Ajay Mishra (from Vidooly) with a vision to create a full-stack, global creator ecosystem providing cutting-edge technology and solutions to influencers and brands.
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