Anuj Puri Chairman ANAROCK
By: Anuj Puri, Chairman – ANAROCK Property Consultants
South Mumbai’s Tardeo is India’s most expensive luxury residential location in the primary (first sale by developer) residential real estate market. Luxury properties here come with an astronomic average price tag of INR 56,200 per sq. ft. Research by ANAROCK reveals that over the last seven years, this tony location in the financial capital recorded a new launch supply of over 1,100 units in the premium segment with average size of 1,690 sq. ft.
The next two hyper-expensive luxury housing locations are also in Mumbai. Worli and Mahalaxmi rank 2nd and 3rd with new luxury residential properties price-tagged at INR 41,500 and INR 40,000 per sq. ft. respectively. These two localities recorded an aggregate supply of over 9,600 units since 2013.
In terms of property typology, 2/3BHK apartments dominate the property spectrum in these two MMR localities. On an average, the built-up size of these units ranges anywhere between 1,690-3,500 sq. ft. Besides the highly aspirational SoBo label, many luxury projects in these expensive markets offer unrestricted views of the racecourse and eastern sea views, premium amenities – and privacy, which is arguably the biggest luxury in India’s most congested city.
In addition to mainstay luxury amenities, luxury developers now market their projects as a new standard of sustainable and even with the organic living. A significant percentage of premium projects in these markets come with an organic vegetable gardens, organic café, herb garden, and so on.
The top 10 rankings are based on the average prices of all new luxury units launched between 2013 and H1 2019. Over this period, avg. prices in the mentioned micro-markets were calculated to be the highest in the respective cities. MMR is one of the most expensive markets among the top 7 cities and has several localities with high price tags. Only the top 3 most expensive localities are considered here.
Chennai – the most expensive South Indian market
Out of the three major southern cities tracked (Chennai, Hyderabad, and Bangalore), only micro-markets in Chennai qualify for the list of the top 10 most expensive luxury residential markets in India:
Interestingly, the average built-up size of the premium units in Chennai is about 17% larger than those in MMR. In Chennai, luxury apartment sizes are in the range of 2,190-2,890 sq. ft.
No localities in Bangalore and Hyderabad make it to the top 10 list. However, if we consider data in the primary market:
Source: ANAROCK Research
Other markets on the top 10 list
In NCR, Karol Bagh comes in 6th and Golf Couse Road ranks 9th on the list of most expensive luxury residential destinations, with an average price of INR 13,500 per sq. ft. and INR 12,500 per sq. ft. respectively. These two localities recorded an aggregate supply of 5,630 luxury units since 2013 till date. Some of the projects come with roof-top cafés with spectacular views, observatory decks, restaurants, spas and various other luxury accoutrements. Pune’s Koregaon Park ranks 8th on the list, while Alipore in Kolkata ranks 10th. Average prices for luxury homes in these two micro-markets are INR 12,500 per sq. ft. and INR 11,800 per sq. ft. respectively.
Besides the top 10 most expensive localities in the primary markets, few others would have also made it to a larger list with more relaxed ranking parameters. For instance:
Hyper-expensive Secondary Markets
Several prominent areas across the top 7 cities command exorbitant price tags for resale properties – much steeper than prices in the primary sales market. With land for new developments being a scarce commodity in these markets, Indian billionaires often prefer to opt for such properties on the resale market because of the sheer scarcity. Some of the most expensive secondary micro-markets include:
To sum up…
Even as India’s middle-class grapples with the prospect of an uncertain future in their careers and financial ability – the main drivers of housing demand – the rise of India’s super-rich continues unabated. According to Credit Suisse report, there were an estimated 3.42 lakh dollar-millionaires in India as on mid-2018 who collectively held around USD 6 trillion. It is forecast that 5.26 lakh Indian dollar millionaires’ wealth will be around USD 8.8 trillion by 2023. Market fluctuations make very little difference to the personal networth of these individuals.
In India as in the rest of the world, super-luxury housing remains largely insulated from median real estate and economic dynamics. Buyers in this housing category, coming from both ‘old’ and ‘new’ money, remain personally wealthy despite ups and downs in their businesses or the economy at large. The country’s most aspirational and expensive locations are their exclusive playgrounds.
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