Invest instantly in mutual fund through ZIPSIP


Pune: Aditya Birla Money MyUniverse, India’s No. 1 Personal Finance Platform, a part of Aditya Birla Financial Services Group today launched its 360 degree ZIPSIP campaign – Towards enabling a Smarter, Easier, Quicker way of investing in SIPs.

Nearly five decades old, the Indian Mutual Fund industry comprising over 40 leading brands collectively manages only 2.5% of Indian household savings. Given that this industry offers a wide spectrum of investment solutions for investors who lack time or knowledge, this remains a very under-penetrated industry that is comparable to a few drops, in contrast to the ocean of opportunity.

With the introduction of Systematic Investment Plan (SIP) in Mutual Funds through the right asset allocation approach, the industry believed it was the best vehicle of investment for long term wealth creation but unfortunately Investors at large have yet to understand and appreciate the role that mutual funds and SIP can play in their lives, throughout their life.

With ZIPSIP ABMMU establishes to deliver a faster, easier and the most convenient way of investment with a one touch customised portfolio creation, e-documentation and instant investment in just 2 minutes!! Committed to evoke self-realization among mass India about the benefits of making mutual funds work for them, ZIPSIP provides a platform to the common man with the right awareness and the right perception about Mutual Funds.

Ajay Kakar, Chief Marketing Officer – Financial Services, Aditya Birla Group says, “ZIPSIP is built on the technological platform that allows investors to invest in Mutual funds on the spot. Through ZIPSIP, we give customers the convenience of creating SIP’s instantly without any hesitation or confusion. The idea is to exclude all the hich –kich and tick-tick and to give flexibility and peace of mind to the investors”

“ZipSip’s biggest advantage is the simplicity and ease of Systematic Investing. Therefore the communication needed to make the point in a telegraphic manner while being simple and engaging at the same time” added Agnello Dias – Chairman and Co-founder, Taproot India.

Pallavi Chakravarti, – Senior Creative Director, Taproot India said “The brief required us to reinvent the way the world looks at SIPs. People have always known that SIPs are a smart way to invest, but starting one is not without its hassles. This new service available on the platform of changes the scenario entirely. No more jhik-jhik. Just ZIPSIP. As the name suggests, it’s the fastest, easiest and safest way to SIP and the campaign reflects this in a refreshing way.


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