PUNE As the world braces to witness the new normal, hand hygiene is emerging as a global priority. The awareness of hand hygiene and its imperative need is now a well-established discourse but often access to hand hygiene becomes a challenge due to lack of facilities and resources. Organizations like WHO and UNICEF estimate that globally 3 billion people lack hand hygiene facilities at home. This is even more critical when stepping out for work especially in low- or middle-income households.
Ajit Pal, Regional Director, South Asia, Fragrances Division, Givaudan says, “The name Savlon stands for reliability. The consistency with which ITC has upheld the various attributes that make it one of the best brands of its kind in the world is truly commendable. We at Givaudan feel privileged to have been a partner in the sensorial journey of the brand. The launch of Savlon sanitizer in a single-use sachet at the incredibly low price marks a major milestone in the brand’s history. It delivers the same standards of quality and reliability that Savlon stands for but for the first time at a price point that makes it available to millions of new consumers. It meets important health and safety needs today and this launch ITC has indeed made its contribution towards a national cause.”
ITCSavlonis is known for redefining norms conscientiously. In an inclusive step forward, Savlon launched its Hand sanitizer at a price of just INR 0.50(half a rupee). The Savlon Hand Sanitiser in a sachet format at this price makes it probably the world’s most economical hand sanitizer available today. The COVID-19 outbreak is an unprecedented pandemic and in a responsible step forward, Savlon introduced the hand sanitizer sachet to address the issues of accessibility, affordability, and availability. Designed for one-time use, the Savlon Sanitiser Sachet is extremely cost-effective and an accessible out-of-home sanitizing solution. Developed with the help of global leaders like Givaudan, the Savlon Sanitiser in a sachet format reiterates its stringent quality norms with this world-class product. The economical pricing makes Savlon sanitizer sachet almost as cost-effective as a hand wash.
Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Limited said, “We are amidst an unprecedented global health crisis and it is imperative to accelerate our efforts in introducing innovative solutions to help fight the pandemic. Precautionary measures of personal hygiene have today become a household need besides social distancing, to contain the spread of this contagion. The launch of probably the World’s most economically priced hand sanitizer in a sachet format is an endeavor to ensure wide access to hand hygiene.”
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2014 The Global Indian New Network (TGINN)